Sales Hacker
DECEMBER 1, 2023
Most often, it comes down to go-to-market (GTM) execution. UserGems : Behind the curtains UserGems just had their best quarter in company history across GTM metrics – all revenue, logos, and brand metrics (organic growth, category creation, etc.). However, there are companies excelling despite the challenging macro environment.
Sales Hacker
NOVEMBER 10, 2023
Contract renewal dates. A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. The “Aha Moment” in the Product Experience: Defining Critical Milestones: The “aha moment” is pivotal, representing when users grasp a product’s unique value proposition.
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Partners in Excellence
MAY 10, 2024
Customer could choose to sign contracts for several years, but they couldn’t purchase them outright. The problem with the way we look at “As A Service,” is we tend to conflate an business strategies, financial, cashflow, revenue recognition strategies; and GTM/sales strategies. It’s much easier to justify!”
Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing. It doesn’t have to be over complicated.
SaaStr
NOVEMBER 1, 2022
SaaStr had more than 10,000 delegates this year and India was well represented, with 5%-10% of exhibition booths and strong presence on stage. Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. PMF and GTM execution are table stakes.
Lead Fuze
JANUARY 1, 2022
OEM licenses are larger than direct to end-user contracts because the licensee is usually pushing out software to their entire customer base or a large portion of it. One OEM contract can give thousands or tens of thousands access to licensors software. What joint GTM strategy options will you lead with? Exclusivity.
Sales Hacker
AUGUST 18, 2023
The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.
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