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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

TAM can also represent the total potential revenue from that market. SOM represents your serviceable obtainable market. Serviceable addressable market (SAM) While TAM represents the full market potential, SAM represents only the portions you could serve now. Back to top ) TAM, SAM, and SOM: What’s the difference?

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

They identify potential customers, present product or service offerings, negotiate contracts, and ensure customer satisfaction. Customer Support: A Customer Support Representative or Customer Success Manager is responsible for providing assistance and resolving inquiries from customers regarding products or services.

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What Is Net Retention Rate (NRR) and How to Improve It

Salesforce

In fact, according to Salesforce’s State of Sales report, 80% of sales representatives say their leadership is prioritizing long-term customer relationships over short-term wins. Contraction revenue: Revenue lost due to existing customers’ downgrades or reduced usage. A high NRR signals a healthy, stable business.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings.

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Confused By New Data Privacy Laws? Start Here

Salesforce

This trend is expected to accelerate, as other state legislatures — such as Florida , Illinois , and Texas — continue to introduce new data privacy bills. What you can do right now: Understand which service providers your organization uses and what each service provider does, and ensure that your contracts are up to date.

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What Is a Deal Desk?

Salesforce

This includes everything from securing approvals and ensuring every contract is compliant. This includes setting prices, drafting custom contracts, and keeping service delivery on track. Ramp deals Sales reps may also use Deal Desk for ramp deals, a multi-year contract with discounts or pricing adjustments at specific intervals.

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How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Salesforce

Each one of your reps has consistently demonstrated product knowledge in meetings and built strong relationships with clients, leading 100% of your customer base to renew their contracts. Here’s what an OTE would look like for a k Sales Development Representative (SDR) SDRs connect sales reps with leads and other business opportunities.