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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

The formula: Total number of accounts in your industry x Annual contract value (ACV) of your company’s product or service By using fewer estimations, you can deliver a more reliable number. Building products to meet all the needs of all people is not only hard, but it’s also expensive.

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An Essential Guide to Using the MEDDIC Sales Framework

Salesforce

For example, some companies may have a Request for Proposal (RFP) process you need to follow, or a specific list of regulatory requirements they need to meet. If you understand their needs, you can work to proactively meet them, easing the way for them to choose your product. Back to top ) Get the latest articles in your inbox.

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The SDR Career Path: A Scalable Approach to SDR Development

Salesforce

SDRs play a vital role in building business, managing inbound inquiries, booking meetings, qualifying leads, and prospecting. They’re expected to shake off the rejection, hold sales burnout at bay, and continue their cold calls and emails – all in an ongoing quest to get one more meeting, generate one more lead, or land one more opportunity.

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The Sandler Selling System: A Step-by-Step Guide

Salesforce

Setting an upfront contract: No, this isn’t a contract for a sale. It lays out how the two sides will communicate, from meeting length and frequency to the outcomes of every interaction. Upfront contracts ensure that prospects can trust sales reps to be honest and transparent, with no unwelcome surprises.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings.

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What Is Net Retention Rate (NRR) and How to Improve It

Salesforce

Contraction revenue: Revenue lost due to existing customers’ downgrades or reduced usage. A high NRR (above 100%) means you’re growing revenue even without acquiring new customers. Signaling product-market fit: NRR reveals how well your products and services meet current and evolving customer needs.

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

Activity KPIs track the day-to-day work (such as calls made, emails sent, and meetings booked). From prioritizing effective one-on-one meetings to coaching reps, here are some advanced strategies to drive growth. ” or “What would happen if we couldn’t meet this price?”