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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. The following month, the platform changed its name to X and tried to lure back advertisers by slashing the price of video ads. Experts have predicted that X will lose as much as $75 million in ad revenue by the end of the year.

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Top 10 Mistakes In 10 Years From Gainsight CEO Nick Mehta

SaaStr

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

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How B2B Buyers Make Purchase Decisions

Partners in Excellence

We have other individual objectives like getting a bonus, getting a promotion, keep our managers off our backs, making our work lives easier, getting home at a reasonable hour, or keeping our jobs. So what drives the CIO in making the decision is different than those in the finance function. But the complexity doesn’t stop here.

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The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin

SaaStr

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. Likely within the hour that day. The Takeaway — People need to specialize. “But

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Sales Compensation: The Ultimate Guide

Hubspot

That is to say, if you want your salespeople to do X, reward them financially for doing X. Increase average contract length. The more variables you introduce to a sales comp plan, the likelier you are to unintentionally promote competing behaviors. Selling function (hunting or farming). Increase cash flow.

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Defining Your Customer Journey From Prospect to Champion with Sage People SVP Kathy Lord (Video + Transcript)

SaaStr

Because it’s not so much focused around X, Y, Z NPS score. If you sat and you said, “Okay, we sign a customer, we process their contract, we have to get them provisioned. They got a verbal, they’re like, we’re going to get a contract this is a scrape. How exactly did you help these people get promotions?

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SaaStr Podcast #348 with Dataiku Chief Customer Officer Kurt Muehmel

SaaStr

Kurt Muehmel: What’s interesting is that a lot of them do tackle a lot of customer-facing questions first and foremost, and this can be about customer activation, which promotions do we want to send to whom? You’re telling me mathematically the answer is going to be X, but I can’t understand why. Help me out.

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