How B2B Buyers Make Purchase Decisions
Partners in Excellence
JULY 15, 2015
In sales, we each have quota, revenue, margin, expense and other objectives important to our role in the organization. Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.
Let's personalize your content