SaaStr

MARCH 10, 2020

We are not as fortunate as some of the folks in this room that if we sign a contract, regardless of how our customer feels about what they’ve bought, they’re going to continue paying. There’s generally no contract in place. We also didn’t try to build a lot of the centralized functions too early.

Government 79

Government Up-sell Contract X-functional 79

SaaStr

JUNE 14, 2019

It does make me think, Dave, to a lot of questions that I get in terms of from early stage founders who have their first few sales reps and they always say to me, “Harry I’m going through quota setting, quota construction. You want to go back when you were a 5 million dollar business, what were your quotas?

Strategize 56

Strategize Quota Non-Profits Price 56

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. The way we build financial models, the cell for the number of deals per quarter is always something like reps times quota.

Go To Market 99

Go To Market GTM X-functional Objectives and Key Results 99

Salesforce

OCTOBER 26, 2021

Success metrics, like quotas, reflected these topline goals. Different measures track different models, but all depend on a simple formula: [Recurring revenue = Active accounts in a period X Cost of good/service]. X 100 = 10% customer churn rate. The pandemic didn’t just disrupt sales. It caused a seismic shift.

X-functional 98

X-functional Sales Growth Contract 98

Hubspot

AUGUST 8, 2019

Percentage of revenue from existing customers (cross-selling, upselling, repeat orders, expanded contracts, etc.). Percentage of sales reps attaining 100% quota. Imagine one of your reps isn’t hitting her quota. Average contract value (ACV). Year-over-year growth. Average lifetime value (LTV) of user or customer.

X-functional 93

X-functional Cross-sell Quota Contract 93

SaaStr

AUGUST 9, 2019

In a SaaS business, you want to be anywhere from 4 to 6x, your on-target earnings from a quota perspective. I think if you’ve pitched that early on and you don’t suddenly show up one day with $10 million quotas, people understand that that is a journey that they are going to be part of. Harry Stebbings: Got it.

Finance 52

Finance X-functional CRM Engineering 52

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than having this feeling of disconnected functional areas, everyone in the company knows what to work on. So, sales in my view is best run on a quarterly plan.

Finance 110

Finance X-functional Launch Objectives and Key Results 110

Hubspot

AUGUST 17, 2021

Quotas are hard to generate. Believe it or not, some sales leaders think that quotas are a waste of time. What does this have to do with quotas? Well, whatever you set as a quota will be the benchmark for your reps. Finding the Right Quota. So how do you build a Goldilocks baby bear "just right" quota?

Commission 80

Commission Quota X-functional Finance 80

Sales Hacker

MAY 9, 2019

Create a 2-Page Contract and Get Mutual Commitment [TEMPLATE PROVIDED]. Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. For example, within the FedTech space, sales contracts can be established with 3 years of commitment. Set Targets.

SQL 102

SQL Commission Customers Non-Profits 102

SaaStr

JUNE 13, 2019

Contract length. How long should a contract be in order to maximize conversion rate? A multi-year contract, a month-to-month contract, an annual contract. A multi-year contract, a month-to-month contract, an annual contract. What does this mean?

Contract 83

Contract Price X-functional Conversion 83

SaaStr

MARCH 1, 2019

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? And the first one as you said, Harry, is around annual contracts.

Contract 46

Contract Price Commission Conversion 46

SaaStr

JULY 13, 2023

Startups come in all shapes and sizes on various stages of a timeline, yet it’s not surprising how many have the same questions and concerns about how to scale from x to y to z, the right time to hire and fire, and how to keep a team motivated during hard times. But it wasn’t ok in 2018, and it isn’t ok today. That other founder failed.

X-functional 72

X-functional Closing Growth Contract 72

SaaStr

JANUARY 21, 2020

My velocity lane, PatientPop’s SMB SaaS, eight units a month, $13,500 contract. Quota $30,000 in recurring revenue every month. Calls, emails, connect rate, demos, performs, wins, average contract value. Hey Dan, these are the quotas that we talked about during the interview process. They came from medicine, right?

Quota 103

Quota Sales Healthcare Territory 103

SaaStr

MARCH 12, 2019

Awesome revenue growth on the X axis, awesome revenue retention on the Y. It was all about getting the contract. Once you had the contract, all the servers were set up, you flew in your professional services people, it took six months to set it up, it took six months to train people, and the product sucked, but it didn’t matter.

Growth 84

Growth Cross-sell Contract X-functional 84

SaaStr

AUGUST 26, 2022

X this year. You don’t have to do every single function to still get a customer. For all these types of categories, I know it’s trite, but you just have to find your 10 X feature that someone will buy. Maybe doesn’t have to send the contract out for his signature, but you never, ever, ever get the time back.

Quota 81

Quota Growth Product Closing 81

SaaStr

JANUARY 3, 2020

Annual contracts: To what extent do annual contracts dominate today? Why does Tom think in the early days one should be wary of signing too many multi-year contracts? How does Tom think about calculating churn when it comes to multi-year contracts? And the first one as you said, Harry, is around annual contracts.

Contract 10

Contract Price Commission Conversion 10

SaaStr

FEBRUARY 21, 2020

I would like to get back from them at least four times that in the way of quota that they achieve and ideally probably higher than that. So four to six is the numbers that we should have as targets to go for, for what quota should be set up. Are we seeing the blurring of lines between these functions, do you think?

Non-Profits 76

Non-Profits Up-sell Start-ups Product 76

Sales Hacker

JUNE 20, 2019

That tech served purposes like capturing leads directly from a website, automatically routing those leads to reps, increasing the volume of emails a human could send, enabling reps to make phone calls with a single click, and easily creating clean and crisp contracts for signature. Wanna know what else those products can do? Data capture.

Quota 69

Quota X-functional Strategize Contract 69