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5 reasons why the martech landscape will reach its peak in 2024

Martech

Even more concerning is the marketing technology landscape may be headed towards a “killing field,” as Larry Ellison once described the software industry during the dot-com bubble. For established vendors, servicing debt is getting very expensive. The glory days of “build it and they will come” may be over.

Contract 117
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

By contrast, Staples closed down some underperforming facilities but increased its workforce by 10% during the recession, mainly to support the high-end product categories and services it introduced. Repair services can market to the pained-but-patient group, who will try to prolong the life of a refrigerator rather than buy a new one.”

Growth 121
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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. We started way back in 1999 in the midst of the dot-com era. And that’s actually … shortly thereafter, I lived through my first crisis, the bust, the dot-com bust. The situation is getting worse. So for over 20 years.

Trust 70
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Top 7 Pipedrive alternatives for small and midsize businesses

PandaDoc

com TrustRadius.com TechnologyEvaluation.com SoftwareAdvice.com Capterra.com Business.com TechRadar.com. 24/7 customer service ? ?. Free version X X 24/7 customer service ? 24/7 customer service ? ?. 24/7 customer service ? ?. Free version X X 24/7 customer service ? ?. Among these are: G2.com Free trial ?

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9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?

Hubspot

I joined a 10-person dot-com startup in 1999 as their second marketing person, after the CMO. Because it was the crazy dot-com boom, as a 23-year-old, I got to spend millions (literally) on advertising with companies like AOL and Excite (remember them?). I had NO clue why -- but I loved it!

Consult 78
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SaaStr Podcasts for the Week with Fmr. CEO of Host Analytics and CEO of Namely — Jun 14, 2019

SaaStr

Before that Dave was SVP/GM of Service Cloud @ Salesforce where he led the $500m line of business for customer service applications. How did seeing the boom and bust of the dot com and 2008 affect Dave’s operating mentality? If you were very focused on financial services in 2008, you were in a lot of trouble.

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5 Reasons Why It’s Time to Introduce Your Customer Success Team to Gong

Gong.io

The only thing better than an account renewal is an account renewal with additional features/services/functionality/users, etc.” — every human working in Customer Success. A stickier, larger contract with an immensely happy customer who turns into an advocate is pretty much the best-of-the-best for any person on the CS team.