Sales Hacker

SEPTEMBER 2, 2020

This is where a sales rep physically meets a potential customer to discuss needs, budgets, volumes, prices, requirements, timelines, and other contract details. Companies with small customer counts (10-100) and large annual contract values ($100,000+). That kind of contract size almost always requires an in-person meeting!

Inside sales 108

Inside sales Cold Call Contract Price 108

Hubspot

MARCH 25, 2024

First, A Refresher What we’re discussing here don’t include enterprise contracts, where you get paid millions a year by big clients. If you look at a list of the “fastest” growing SaaS companies, besides having a great product and great go-to-market skills, they’re usually B2B sales-led products. Not an easy feat.

Niche 54

Niche Price Contract B2B 54

Gong.io

DECEMBER 14, 2022

The personalized service that sales reps deliver also improves your company’s reputation. The more buyers who rave about your service, the more attractive to enterprise clients you’ll become. Sales reps don’t waste time chasing low-quality leads that won’t close or whose annual contracts are barely worth their time.

Sell 62

Sell Cold Call Contract GTM 62

Highspot

DECEMBER 12, 2023

“Highspot’s heavy adopters [within our organization] become the above-average performers for pipeline generation and conversion,” said Alessandro Canzian, head of group go-to-market at Vodafone Business. That’s how I justify not only the contract value, but how my boss then sees my performance.”

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Martech

OCTOBER 11, 2021

She has had a front-row seat for the evolution of those roles during a period when B2B go-to-market has become less transactional and more focused on long-term customer engagement. ” She then moved to a London-based start-up, Decibel, to scale their client services practice. From account management to customer success.

Customers 88

Customers Account management Real Estate Contract 88

SaaStr

MAY 12, 2022

Offering its services as a freemium-based model, CircleCI recognizes driving trials as the cornerstone of a go-to-market strategy for any developer tool. . Developers come to CircleCI to use their services for free but the user needs increase as they build for commercial purposes. The transition to a usage-based model.

GTM 96

GTM Product Price Contract 96

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

DECEMBER 7, 2020

With the right tools, you can leverage product-led growth, a disruptive go-to-market strategy, that’s been adopted by the most successful companies in the subscription business, including Slack, Dropbox, Twilio and Shopify. No need to wait for your existing eSignature contract to end, you can switch to Conga Sign today!

Contract 63

Contract Growth Start-ups Service 63

Gong.io

SEPTEMBER 9, 2021

I don’t just sell — I coach and direct a go-to-market team.”. This guy has been to more president’s clubs than Alaska Airlines, but I couldn’t help but wonder… is team selling really that important? Here’s who’s typically involved in the evaluation process: End users and influencers: People who will use the product/service.

Closing 162

Closing Sports GTM Legal 162

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

E-commerce 104

E-commerce Manufacturing X-functional Retail 104

SaaStr

FEBRUARY 8, 2022

Waze defines value as the deal size or amount of the contract. Have you thought about your Service Level Agreements (SLAs)? Do you have a Go-to Market (GTM) for different market opportunities? You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. .

Objectives and Key Results 93

Objectives and Key Results Pitch GTM Cold Call 93

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing.

B2B 105

B2B GTM Cross-sell High impact 105

SaaStr

MARCH 22, 2023

You need to marry your go-to-market strategy to specific commercial structures that you, as a SaaS company, decide to offer your customers. At VMware, they priced based on physical CPUs customers chose — a hugely transactional service that constrained growth. This changed the conversations with customers.

Growth 80

Growth Cross-sell GTM Up-sell 80

Lead Fuze

DECEMBER 1, 2021

SMB and mid-market businesses may be tempted to go straight into selling to enterprise. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. Who currently have job openings for marketing help.

Sell 52

Sell Account management Contract Price 52

Martech

SEPTEMBER 14, 2023

4 Defend marketing efficiency and effectiveness above budget In challenging times , CEOs and boards can look to scale back go-to-market efforts, leaving marketing in a defensive stance when it comes to budget. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 116

GTM Market share Growth Technology 116

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Focusing on your serviceable addressable market (SAM) will provide guidance for the best use of your resources. Of course marketing budgets will fluctuate. Let us know.

Go To Market 102

Go To Market GTM Strategize Growth 102

Veloxy

FEBRUARY 15, 2024

Further, podcasts such as ‘The Smart Gets Paid Podcast’, ‘Purpose & Profits for Coaches, Podcasters, and Women in Business’, and ‘Talent Pop Podcast’ are aimed to help women entrepreneurs overcome their sales challenges and scale their services.

Gaming 233

Gaming Sell GTM Technique 233

Lead Fuze

NOVEMBER 30, 2021

There are many different go-to-market models in SaaS. For recurring revenue businesses, ABSD is more cost-effective when the product or service has a higher price point. The Sales Cycle Length is a measurement of how long it takes your company to close a deal, from the first meeting until the contract has been booked.

GTM 52

GTM Price Contract Sales 52

Sales Hacker

JANUARY 11, 2021

The contracts are often non-standard and you may need sign-off from several teams and stakeholders. Deal desks create efficiency, speed, and greater visibility across go-to-market teams. This can change your whole calculation about the value of legal services. What other products or services are they considering?

Legal 70

Legal Contract Price Negotiate 70

Sales Hacker

JUNE 16, 2021

The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. Choose people from diverse backgrounds who have worked in sales, marketing, customer service, operations, and training.

GTM 99

GTM Contract Quota CRM 99

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

Getting a sale with a high average contract value (ACV) means making more profit while investing less in the sales process. Therefore, winning the best customer means bagging a mutually beneficial deal with “lookalike” companies that will see the same benefits of adopting your product or service. Predictability.

Customers 94

Customers B2B Sales Pipeline 94

Sales Hacker

JANUARY 13, 2021

These companies resell the solution and bundle services around the solution to add value to the customer. They make their money on the margin from the software’s resell and their services to the end-customer. One OEM contract can give thousands or tens of thousands of end-users access to the licensor’s software.

GTM 74

GTM Profit margin Negotiate Contract 74

Spiro Technologies

MAY 26, 2023

Spiro allows organizations to configure their sales stages, but here is an example of a commonly used setup: Prospecting: At this stage, you’re gathering information and identifying if there is a need for your product or service. The contract is signed, and you’ve received the payment. No contact has been made yet.

Pipeline 52

Pipeline CRM Represent Contract 52

Sales Hacker

SEPTEMBER 2, 2021

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. In a classic blog post , Christoph Janzexplains the number of potential customers in your total addressable market. Contrary to popular belief, being product-led doesn’t automatically mean you’re anti-sales.

Product 93

Product SQL Contract Sales 93

Lead Fuze

JANUARY 1, 2022

Go through a variety of filters to zero in on the leads you want to reach. A company in the Financial Services or Banking industry. Who currently have job openings for marketing help. These companies usually sell to channel partners or consultants who then provide services around that product for an added value.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Lead Fuze

DECEMBER 1, 2021

SMB and mid-market businesses may be tempted to go straight into the Enterprise market. Those deals are large, with 3 year contracts and prestigious logos. One of the most important parts about being a successful SaaS company is understanding how to go-to market. Post-Sale Delivery and Enterprise Service.

Product 40

Product Account management Contract Price 40

Sales Hacker

FEBRUARY 5, 2019

If you have a product that is absolutely crushing it in SMB/mid-market, you may be tempted to dive straight into the Enterprise market. Who could avoid dreaming of those seven-figure deal sizes, 3-year contracts, and trophy logos? Related: The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy.

Product 58

Product Contract Cross-sell Account management 58

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). Your product or service.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Cience

MAY 1, 2020

While everyone, including customers, has shifted towards work from home (WFH) policies, business owners all over the world are left to wonder: Will we be able to sell our products or services, and what is the best path to profits in such difficult times? Though you shouldn’t assume that there is no demand for your services.

Non-Profits 79

Non-Profits Lead generation Contract B2B 79

Gong.io

JULY 21, 2021

That’s why m odern go-to-market teams started aligning those teams a while back. Done well, RevOps means higher revenue and a smoother go-to-market (GTM) process. Boosting annual contract values? Targeting new markets? How can we rationalize our use of tools across different go-to-market teams?

Growth 62

Growth GTM Cross-sell Pipeline 62

Sales Hacker

OCTOBER 7, 2019

What you need to know about go-to-market models in SaaS. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Account-specific content from both marketing and sales development provides much-needed air cover for your overburdened AE.

GTM 68

GTM Education Sales Contract 68

SaaStr

MARCH 31, 2022

What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.

Cross-sell 81

Cross-sell Finance Strategize Technology 81

Cience

APRIL 27, 2020

We came into the year with a roaring economy, bullish outlooks on the future, a smattering of contraction warnings. We were buried by what seemed like weekly stock market record highs, and the lowest unemployment rates in history. Nearly all B2B marketers use email to distribute content ( 93% to be exact ). Not in this case.

Hospitality 66

Hospitality Angle Contract Appointment 66

Sales Hacker

NOVEMBER 15, 2017

Average Contract Value. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. Accounts Payable refers to an accounting entry denoting the amount of short-term monetary obligation your company owes its suppliers, vendors and other service providers.

B2B 99

B2B E-commerce Cold Call Represent 99

Sales Hacker

DECEMBER 21, 2017

Contract Lifecycle Management. Contract Management. Business Intelligence Services. Contract Lifecycle Management. In addition to the technical and sales enablement responsibilities, the newly formed Sales Operations unit will be responsible for the following tasks: Go-to-market strategy & planning.

Territory 87

Territory Non-Profits Contract Quota 87

SalesHandy

JULY 12, 2022

is a common misconception amongst many salespeople and marketers believing they should serve everyone. Every product or service has ideal and less-than-ideal customers. If you continue to operate under the impression that everyone needs your products; the products, services, and content you create won’t resonate with your customers.

Customers 59

Customers Cross-sell Represent Contract 59