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5 tips to get more value from your tech stack

Martech

As marketers, we need to get more out of our current tech stack, whether through consolidation or more strategic use of existing tools. If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need.

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5 tips for successfully adding martech to your stack

Martech

However, the highest reported investment increase across all major marketing resources by CMOs this year goes to marketing technology. The challenge comes in understanding the many facets of this decision — your company’s unique position at the time — and knowing what your strategic goals truly are.

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22 Sales Buzzwords You Love to Hate – and How to Use Them the Right Way

Sales Hacker

“We’re looking for a strategic rockstar sales rep who knows how to leverage and optimize our customers’ digital transformation to really move the needle!”. Unfortunately, optimize is not a magic word that you wave like a wand over complicated systems, hoping that they start functioning perfectly. But that doesn’t mean they’re all bad.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined. In August, major brands began pausing their ad spend on X after learning campaigns appeared under pro-Nazi content.

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The sales ops tech stack (Part 1)

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.

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The sales ops tech stack

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology. Lesson 1: Evaluating Cost.

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The sales ops tech stack

InsightSquared

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. As a strategic member of the sales team, ops plays a critical role in owning the sales tech stack. It’s important to be involved in every step of the process so you can effectively manage your organization’s sales technology.