ConversionXL

JULY 29, 2020

This post covers the key differences to help you thrive on both platforms. So what’s the main objective—and ideal user experience —for Google and Amazon? The first result is exactly what you’re looking for. You search for a product, and the first result is the perfect match for your needs.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

JANUARY 14, 2016

Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. Image Source. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Implement a process to continuously optimize your experience at scale. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

AUGUST 15, 2014

Given that the visual element is such a big part of the customer experience & buying process, I’d like to deconstruct how one of my favorite eCommerce sites uses visuals (and a few others along the way) as well as explore some relevant research in order to help you be more persuasive in your own product pages.

Product 98

Product X-functional User Experience Angle 98

ConversionXL

APRIL 23, 2019

Users have four fundamental questions when they arrive at a website: Am I in the right place? One of your key tasks is to answer these questions effectively—on every page of your site. the more easily problems are identified and solved; the easier it is to stay focused; and the better the end result. Talk to your users.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

SEPTEMBER 5, 2019

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. Find their core values.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

DECEMBER 2, 2015

How to Analyze A/B Test Results? An A/B/n test is a controlled online experiment that splits your traffic evenly between a control and a variation (or multiple variations). In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. Aligning customers & business objectives. Map all key profiles & data. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Frequent users : key to your growth.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

APRIL 28, 2016

It’s on the tip of the tongue of every savvy marketing professional in cocktail party conversations. Personalization – otherwise known as targeting, one-to-one marketing, predictive targeting, etc – is defined as “delivering different experiences to customers based on attributes of that customer.”. .” Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

MARCH 7, 2017

Engaging with users became more of a norm and less of an exception. This is good for user experience, but it’s bad news for ‘traditional’ personas. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design. plot(pcanalysis).

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Show the process, not just the result. 89% competed solely on customer experience in 2016.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86