Martech

JULY 25, 2022

Before we get into who is competing in this race, let’s talk about the “why” behind the positioning battle underway for the minds, hearts, and wallets of the B2B go-to-market (GTM) teams. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management.

B2B 111

B2B GTM CRM Technology 111

Highspot

MAY 20, 2021

Microlearning with AI-powered Recommendations and CRM Targeting. Lessons in Highspot can be treated the same as any other item within Highspot, with the ability to target your lessons directly to reps’ deals in your Customer Relationship Management (CRM) application and take advantage of our AI-powered Search and Recommendations.

Customers 97

Customers GTM Pitch Customer Relationship Management 97

Sales Hacker

NOVEMBER 3, 2020

Joe is an experienced Lead Development Manager with a long history in the information technology and services industry. Skilled in Coaching, Sales, Customer Relationship Management (CRM), Team Building, and Contact Centers. Joe Latchaw. WHY SALES HACKER? “ I keep coming back to SH for the community. Brian Smith Jr.

Sales 128

Sales Real Estate Non-Profits B2B 128

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

MAY 3, 2024

Implement Continuous Training and Development Establish ongoing training programs for all customer-facing employees to keep their skills sharp and knowledge current. Integrating Revenue Enablement Across the Customer Journey These revenue opportunities arise throughout your customer relationships.

Cross-sell 93

Cross-sell Technology Technology GTM 93

Highspot

AUGUST 18, 2024

Developed by Winning by Design, the SPICED framework is a five-step sales methodology that helps go-to-market (GTM) teams diagnose customer needs, recommend a compelling solution, and maintain strong, lasting relationships. It also ensures that GTM teams cover all the crucial details needed for a successful sale.

GTM 52

GTM Retail Drivers/motivators Contract 52