article thumbnail

The Second Mega-Threat to the Sales Industry: Mishandling of Data

Sales Pop!

Hospitals incorrectly reported data, leading to vastly inflated figures for COVID-caused deaths. People knew this, but because the hospital received some kind of COVID-related bonus, it was reported that way. What could happen if you launched a new campaign? What could happen if you introduced a new product? What Should We Do?

article thumbnail

The Future of Travel Loyalty: How To Get Your Customer To Stick Around When Reward Point Balances Hit Zero

Salesforce

To differentiate their loyalty programs, travel and hospitality companies need to leverage customer data to deliver experiences that are memorable, valuable, and customized to a member’s preferences. Travel and hospitality companies already have decades worth of customer data to create meaningful experiences. Here’s how.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A new age of direct-to-physician marketing

Martech

The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I For example, a pharma company can reach a cardiologist at a specific hospital to alert them about a cardiology product that’s just been approved and added to the hospital’s formulary.

article thumbnail

Dreamforce Guide 2021: Everything You Need to Know

Veloxy

It’s a fun, enlightening and inspiring experience that celebrates the world’s best CRM. Be sure to tune in to discover future product launches and innovations. Some of the organizations supported in the past include Children of Shelters, USA Girl Scouts, Hamilton Families, Benioff Children’s Hospital among others.

CRM 162
article thumbnail

4 Trailblazers’ Teamwork Tips for Better Employee Experience (EX)

Salesforce

We share as much as we can about our growth, what our brand exposure is, our upcoming plans, new launches, and new activities for brand extensions,” said Katia Bassi , chief marketing officer and board member. Hilton , the global hospitality giant, has taken that one step further. And our people feel a part of our company.”.

article thumbnail

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Magazine, Multi-Housing News and Hospitality Design. Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. He is East Coast Bureau Chief for BtoB Magazine.

CRM 71
article thumbnail

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Magazine, Multi-Housing News and Hospitality Design. Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. He is East Coast Bureau Chief for BtoB Magazine.

CRM 53