Salesforce

JUNE 8, 2022

The agreement gives me peace of mind the generator will keep my home’s heat and electricity on during unexpected outages in the winter. Work plans provide an opportunity to generate revenue with upselling or cross-selling. Work plans provide an opportunity to generate revenue with upselling or cross-selling.

Service 98

Service Cross-sell Appointment Electricity 98

Salesforce

JULY 28, 2022

That’s where OEM (original equipment manufacturer) and aftermarket parts come in — and sales of these crucial components are big business now. Any disruption to an assembly line or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. What are aftermarket parts?

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. At EFG, we manufacture specialty fasteners. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and of course, having fun along the way. At EFG, we manufacture specialty fasteners. And we service both OEM folks as well as larger distributors who ultimately then sell to OEMs.

E-commerce 52

E-commerce Manufacturing Customers Education 52

Openview

MARCH 5, 2018

A little more than six years ago, my partner Lee Demby wrote that when talking with customers about the value of C-Level executive insights, he sometimes heard, “But we don’t sell to the C-level.”. Times have changed. Technology vendors have woken up to the reality that C-Level conversations are inevitable and necessary.

Pitch 74

Pitch E-commerce Objectives and Key Results Manufacturing 74

Salesforce

AUGUST 27, 2021

Adapting to an assortment of omni-channel behaviors like these takes more than partnering with a third-party vendor to sell your inventory online. Guided selling. Customers answer a series of questions that allow you to cross-sell and upsell complementary products, such as warranty options for a new vehicle.

Electricity 52

Electricity Cross-sell Manufacturing Finance 52

ConversionXL

DECEMBER 3, 2018

I worked with a company that manufactured moisture-resistant flooring adhesive. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133