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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Trust 78
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In September, the search engine was taken to court by the U.S. The PPC community had a rollercoaster year in 2023.

Retail 130
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How to Create an Effective Sales and Marketing Plan

Highspot

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Price: Pricing strategy, discounts, and payment terms.

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How to Create an Effective Sales and Marketing Plan

Highspot

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Price: Pricing strategy, discounts, and payment terms.

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TechTarget Announces Closing of BrightTALK Acquisition

SBI

It’s a very powerful combination that will enhance our customers’ abilities to use our purchase intent data to grow their revenues and increase their market share.” The cash purchase price is $150 million, subject to working capital and other adjustments. We are excited to join forces with TechTarget.

Closing 50
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Sales Tech Game Changers: How to Exceed Revenue and Profit Projections

SBI

Our AI software delivers real-time sales and pricing guidance for all sales channels – direct, inside, eCommerce and more. The guidance generated by our AI engines enables sales reps to effectively manage all of their accounts and product SKUs. In truth, each company suffers from a wide variety of sales and pricing maladies.

Gaming 55
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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

This is known as vertical marketing. The benefits of a vertical marketing strategy for SMBs include focusing resources effectively, developing expertise, fostering innovation, commanding premium prices, and laying the foundation for future growth. Try PandaDoc What is vertical marketing?

Niche 52