Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 125

Retail X-functional Launch Non-Profits 125

Martech

JUNE 6, 2023

Customer data, AI, marketing automation and analytics are must-haves for any martech stack and several companies are now looking to sell them all at once. If you have a couple of products from one company, they’re likely already selling you on the benefit of adding a third or fourth. And to be fair, it sometimes is a smart move.

X-functional 114

X-functional Cross-sell Contract Up-sell 114

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

AUGUST 7, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve invested in over 300 companies at Salesforce Ventures and have partnered with both of you closely and it’s been amazing to see this story up close and personal over the years. Matt Garratt.

Price 60

Price Retail X-functional Healthcare 60

Highspot

MAY 20, 2022

No matter how your strategy changes – whether that’s selling something new, deploying a new methodology, or entering a new region – sales playbooks ensure that reps know what to do, and how to do it effectively. As reps begin to sell the product, they can access the sales play to understand which actions they should take and why.

Territory 52

Territory X-functional Cross-sell Sales 52