Search Engine Land

AUGUST 16, 2023

If you’re not using WordPress, follow these steps to build a dynamic XML sitemap. If we can define the dynamic sitemap route based on the website’s content using a function like get_dynamic_urls() , we should be able to retrieve all URLs. It’s essential to update your XML sitemap as your website changes. The site’s pages are isolated.

X-functional 88

X-functional Engineering Launch Follow-up 88

Martech

JUNE 6, 2023

It’s straightforward to add up licensing, managed services support and development costs and then make a choice. Outline cross-functional teams’ involvement and get their buy-in and commitment The most successful implementations are integrated into how marketers do business. But there is a lot more that goes into the actual migration.

X-functional 109

X-functional Cross-sell Contract Technology 109

SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2.

Customers 104

Customers X-functional Price Launch 104

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121

UX X-functional A/B testing Follow-up 121

SalesHandy

MARCH 21, 2023

You can add up to 30 different merge tags like {{first name}}, {{last name}}, {{location}}, {{country}}, and more. When you send a prospect a follow-up email ensure an adequate amount of time has passed between each email. All we want to know is how would that product help us I am investing X amount of money in it.

Closing 98

Closing X-functional Sales Follow-up 98

Salesforce

NOVEMBER 20, 2023

Speed up your sales Wait, what is a sales call? Follow these four steps: 1. Your message could look something like this: “We showed XYZ company in your industry how to drive (results) using our solution” or “We’re working with other (executive title) in your industry to help them address their (X) priority by….”

Objectives and Key Results 69

Objectives and Key Results Pitch X-functional Sales 69

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

The collaborative nature of this open source system means you can launch your survey in 80+ languages. leads data and analytics data that your sales and HR teams collect) with what they call X data—the data that tells you why things happen. Reporting and analytics functionality in SoGoSurvey ( Source ). SurveyLegend. Want logic?

X-functional 116

X-functional CRM Networking Price 116

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 93

B2B X-functional Finance Drivers/motivators 93

ClickFunnels

AUGUST 19, 2021

So in this case the conversion rate is: 10/100 x 100 = 10%. This is also typically done via email marketing following the same process. As Russell explained in the video: If he walked up to you out of the blue and said “Hey! You can’t just come up to someone and ask them to pay you a ton of money for your most expensive product!

Conversion 244

Conversion Sales Lead generation X-functional 244

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. By mixing up evergreen and trending content, you can ensure your channel never becomes stale.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ConversionXL

JULY 15, 2020

In a software team, a full-time Product Owner and separate Scrum Master work together to ensure the team is working on the right work at the right time, but they stay away from rolling up their sleeves and executing work. While developers may measure success based on “working code,” a functioning campaign is not enough for marketing success.

X-functional 87

X-functional Technique Strategize Campaign 87

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. So buckle up and prepare for everything you’ve ever wanted to know about cold emailing—plus much more. You can read up on how to identify spam mail here. But first, what exactly is a cold email?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

JUNE 20, 2018

You’ve made hundreds if not thousands of prospecting calls in your career, and regardless of how well you prepared or how perfect the prospect was for your offering, some of those dials resulted in hang-ups. Getting hung up on occasionally is an unfortunate consequence of being in sales. Prospect : [Hangs up]. Business Inc.

Prospecting 97

Prospecting X-functional Pitch Sales 97

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

Highspot

MAY 20, 2022

While your sales playbook should be specific to your company, a good rule of thumb is to make sure the following sales plays are included: Persona: Tailored to specific buyer personas. Closing: Guides sellers on how to close deals, including working with intra-company functions like legal and deal desk. Align your go-to-market teams.

Territory 52

Territory X-functional Cross-sell Sales 52

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. A twenty-something dude comes up to you. Go over this list and see which of the following items you could add to your own site to boost credibility. Fogg says there are four types of credibility: Presumed credibility is a general assumption.

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

MAY 3, 2020

Ideally, you conduct quality assurance before launching a tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch (or you’ll distort your data). Often, you’ll see them lumped together, with the terms used interchangeably.

UX 63

UX User Experience X-functional Launch 63

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. Your recipient will appreciate how quickly you get to the point.

X-functional 101

X-functional Territory Prospecting Contact 101

Hubspot

DECEMBER 15, 2015

To help you keep your desktop tidy, we've come up with a few helpful tips. Once you have your folders created, you can begin to divvy up your files. When I'm rounding up examples for a new post from the web, I drop them in the Current Examples folder. Follow the instructions below to learn how using Canva.

X-functional 68

X-functional Drivers/motivators Follow-up Start-ups 68

ConversionXL

OCTOBER 5, 2016

Ideally, you conduct quality assurance before launching the tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch or you’ll distort your data. There is a difference. They have a huge opportunity to make each other better.

UX 104

UX User Experience X-functional Launch 104

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. The nerds at Airbnb explained it as follows: “The outside world often has a much larger effect on metrics than product changes do. When you’re doing conversion optimization , one of the hardest parts is finding opportunity areas to optimize.

Conversion 77

Conversion A/B testing X-functional Technique 77

Heinz Marketing

JANUARY 9, 2018

To do this, the teams came up with a theory – “there seem to be endless stories today about what millennials are doing wrong,” but most, if not all, of these stories come through a B2C lens. During the engagement, Heinz Marketing worked through five phases: Survey Development, Creation, and Launch. Survey Promotion and Amplification.

B2B 72

B2B Objectives and Key Results B2C Promote 72

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. Think digital Swiss Army knife: all function, no fluff. Picking a CMS?

Sales 52

Sales Strategize Niche Lead generation 52

Heinz Marketing

SEPTEMBER 17, 2018

We are fortunate to have a line up of awesome content and special guests! Melissa: Yeah, so I’d say that sales enablement, I fell into it, I think like a lot of folks do, they fall into sales enablement through a function of necessity and accident, happy accident. Melissa: Yeah.

Pipeline 65

Pipeline X-functional Sales CRM 65

Heinz Marketing

OCTOBER 25, 2021

Some great content up there, that’ll help you really think about this hybrid world and hybrid in person online, off line. Matt: I’m really glad you brought that up. You get something launched, and then all of a sudden you’ve got customers that say, wow, that’s great. What if it had X?

Pipeline 115

Pipeline Growth Sales X-functional 115

ConversionXL

MARCH 29, 2017

Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. Ideation x Execution = ROI. But, you’ll notice that they all follow a similar flow… Come up with ideas. Let’s back up a bit first, though. via Growth Tribe).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 103

X-functional Retail Engineering Follow-up 103

PandaDoc

NOVEMBER 15, 2021

Sales culture is essentially the sum of your team’s attitudes, values, and behaviors; it can usually be summed up in ten or so terms. A culture of sales: Best practices to follow. Give an incentive to the salesperson who signs the most deals with a specific sort of prospect the following month. Conclusion.

Sales 52

Sales Quota Trust Promote 52

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. You should also set expectations up front for how much time the survey will take.

X-functional 64

X-functional Objectives and Key Results Government A/B testing 64

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Is X actually influencing Y, or is it a mere correlation? Don’t give up. Never give up, finding the iterative, taking the action on those, making it better is really important.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Once you take a Snap, you have a few options: Discard your story by pressing the "X" icon in the top left.

X-functional 52

X-functional Follow-up Promote Start-ups 52

Salesforce

JULY 28, 2021

Setting up your personal board of directors doesn’t require a formal process, but does require some action. Unless, of course, they can be objective and hold you accountable, instead of just propping you up and telling you what you want to hear. We may not always realize it or listen to that little voice or follow our gut.

Sports 98

Sports Follow-up Meeting Networking 98

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). A twentie-something dude comes up to you – “hey, are you interested in a new iPhone 5? Go over this list and see which of the following items you could add to your own site to boost credibility. Earned credibility – personal experience (e.g.

Trust 133

Trust X-functional Price Contact 133

SaaStr

AUGUST 7, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve invested in over 300 companies at Salesforce Ventures and have partnered with both of you closely and it’s been amazing to see this story up close and personal over the years. Matt Garratt.

Price 58

Price Retail X-functional Healthcare 58