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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 126
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Agile for SEOs: How in-house teams get projects prioritized

Search Engine Land

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Traditionally, project management followed a waterfall-style approach. Leads from supporting teams like engineering, user experience, QA and SMEs like SEO.

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Interstitial Ads – What They Are & How To Use Them Effectively

ClickFunnels

Typically, the ads that feature static elements can be closed immediately, meanwhile, video ads usually have a delayed close option (up to 5 seconds). Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app.

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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. Then, target them with user acquisition campaigns.

UX 121
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Guide users to the offer as quickly as possible. via Observer ].

Growth 113
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Website Credibility: A 39-Point Checklist

ConversionXL

For example, your wife said Product X is good, or your friends said Service Y sucks. A twenty-something dude comes up to you. Go over this list and see which of the following items you could add to your own site to boost credibility. Fogg says there are four types of credibility: Presumed credibility is a general assumption.

Trust 132
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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

Ideally, you conduct quality assurance before launching a tested item, but it’s never to late to start. When conducting quality assurance for a test treatment, however, it must always be done prior to launch (or you’ll distort your data). User testing: Examines how real people perceive and use your site/software.

UX 63