Hubspot

OCTOBER 26, 2018

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. The theme allows you to add widgets to your sidebar and tailor it to your user’s needs.

E-commerce 100

E-commerce X-functional UX Niche 100

ConversionXL

JUNE 23, 2019

For example, your wife said Product X is good, or your friends said Service Y sucks. A twenty-something dude comes up to you. Go over this list and see which of the following items you could add to your own site to boost credibility. No hype, blinking banners, nor pop-ups. Reputed credibility is a third-party reference.

Trust 132

Trust X-functional User Experience Price 132

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Guide users to the offer as quickly as possible. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Hubspot

DECEMBER 23, 2022

Whatever you’re looking for, a sales prospecting tool will help you do one or more of the following: Identify high-quality prospects. When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. Prospect monitoring functionality.

Prospecting 74

Prospecting X-functional CRM Contact 74

ConversionXL

MARCH 13, 2019

B2B buyers from Gen X expected phone calls and handholding. Most have grown up around a technology (the Internet) that empowers them to research new topics more confidently. The primary purpose of a B2B site may have once been to get site visitors to pick up the phone or fill out a form. That number isn’t getting smaller.

B2B 130

B2B B2C Retail X-functional 130

PandaDoc

OCTOBER 3, 2023

So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling! When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs.

Process 52

Process Objectives and Key Results X-functional Sales 52

ConversionXL

MAY 3, 2020

Namely, user testing focuses on how the user actually experiences the site; quality assurance focuses on the site itself and how it stacks up against developer intentions. User testing: Examines how real people perceive and use your site/software. There is a difference, however.

UX 63

UX User Experience X-functional Launch 63

ConversionXL

OCTOBER 5, 2016

Namely that user testing is focused on how the user actually experiences the site while quality assurance is focused on the site itself and how it stacks up against the developer’s intentions. User testing is… Examining how real people perceive and use your site / software. There is a difference.

UX 104

UX User Experience X-functional Launch 104

ConversionXL

SEPTEMBER 9, 2016

In reality, variations should be designed based on intent… Sean Ellis , GrowthHackers.com : “Projects usually begin with design briefs, branding standards, high-level project goals, as well as feature and functionality requirements. The best way to do that is through user testing, which can be either moderated or unmoderated.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

SEPTEMBER 13, 2012

your wife said it’s good or your friends said service X sucks). Earned credibility – personal experience (e.g. A twentie-something dude comes up to you – “hey, are you interested in a new iPhone 5? Go over this list and see which of the following items you could add to your own site to boost credibility.

Trust 133

Trust X-functional Price Contact 133

ConversionXL

AUGUST 19, 2016

To find what barriers your mobile website may face , let’s look at the limitations of mobile, how to compensate for them, and what improvements you can implement to ensure the best user experience, increase conversions, better retarget potential customers, and more. Custom events simply allow you to see user behavior more granularly.

User Experience 58

User Experience Campaign X-functional Conversion 58

ConversionXL

MARCH 19, 2013

Louis Rosenfeld and Peter Morville (information architecture gurus, you should read their book ) defined the ‘three circles of information architecture’ as content, users and context of use: It’s about organizing the content and flow of a website based on research and planning. Think search page or a sign-up form.

User Experience 128

User Experience Objectives and Key Results UX Technique 128

Search Engine Land

OCTOBER 2, 2023

Main navigation A consistent navigation structure facilitates a smoother user experience on a website by minimizing potential confusion. Conversely, unpredictable or inconsistent layouts can block users from efficiently locating the necessary information. Accessibility elements impacting SEO 1.

X-functional 139

X-functional Engineering Angle User Experience 139

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. When doing heuristic analysis, we assess each page based on the following: Relevancy; Clarity; Value; Friction; Distraction. Table of contents What is A/B testing? What is A/B testing? Probably not.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

SaaStr

JANUARY 10, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. As you said from that very successful prior entrepreneurial experiences, because when we chatted before you said, “No one is coming to save you.” Harry Stebbings. Yep, we did that.

X-functional 54

X-functional Start-ups Drivers/motivators Go To Market 54

Search Engine Land

APRIL 14, 2023

Most site redesign fails involve the following: Noindexing the website. Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. When the content gets deleted, that link equity you’ve built up will go away.

UX 108

UX X-functional User Experience Technology 108

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Hopefully the comparison below clears that up, in addition to the following quick start guides that will be focused on other areas of analytics and reporting. Let’s get into it!

B2B 113

B2B X-functional SQL UX 113

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Growth: A sharp increase in users and sales. Decline: New user sign-ups and revenue begins to decrease.

Launch 96

Launch Product Non-Profits GTM 96

ConversionXL

AUGUST 5, 2021

The workflow might look something like this: User is directed to a landing page They enter their details to access a lead magnet On the following page, they’re invited to book a consultation. Otherwise, you’ll end up with automations that lack cohesiveness and are prone to error. Building a workflow automation plan.

CRM 143

CRM Contact Consult X-functional 143

ConversionXL

JULY 29, 2020

Yet the data backs this up. So what’s the main objective—and ideal user experience —for Google and Amazon? And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP. Yes, Google and Amazon’s search functions are not the same.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). A quick primer on user personas. Where marketers tend to go wrong with user personas. Engaging with users became more of a norm and less of an exception. Table of contents.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

JULY 27, 2015

The Extra Costs Commission found that disabled people face extra costs of up to £550 per month.If Ian Macrae , the first blind editor of Disability Now , says online shopping is a “liberating experience” that he finds preferable to the “ hassle of walking around a shop. ” of screen reader users have JavaScript enabled.

Conversion 119

Conversion User Experience UX Follow-up 119

ConversionXL

APRIL 23, 2019

Information architecture gurus Louis Rosenfeld and Peter Morville (you should read their book ) defined the “three circles of information architecture” as content, users, and context of use: It’s about organizing the content and flow of a website based on research and planning. Think search page or a sign-up form.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

APRIL 28, 2016

As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” How do you predict, optimize, exploit the optimal paths/experiences? How do you decide to assign X experience to Y segment? It’s the taxi-cab problem in machine learning. Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. In most cases, the assumption that users converted on the same browser and the same device as their first site visit was fair. The result is a lot of direct traffic without any insight into what’s driving it up.

X-functional 121

X-functional SQL Campaign Launch 121

Lead Fuze

JULY 6, 2023

Whether you’re a sales rep trying to close more deals, or a small business owner looking to scale up, understanding these pain points can provide valuable insights into what your customers truly need. One way to ensure continuous, up-to-date customer engagement is by incorporating live chat functions into your platform.

Customers 52

Customers Clients Lead generation X-functional 52

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). A Quick Primer on User Personas. What’s a user persona? Engaging with users became more of a norm and less of an exception. Artistic and Aspirational Alex…?

X-functional 102

X-functional Represent Follow-up Up-sell 102

SaaStr

DECEMBER 17, 2019

Or if you’ve ever gotten a 2 cent and a 4 cent deposit into your account as you’re trying to set up direct deposit or payments transfers, that’s a pre-Plaid world. And in January, the following month, you spent a reported $200 million on Quovo. It ended up doing just fine. That’s pre-Plaid. Ari : Okay.

Finance 64

Finance X-functional Non-Profits Launch 64

SaaStr

AUGUST 15, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I actually just got off the boat, Nick, and scurried up to make sure that I was ready to go for the presentation. So, you teed it up really well. One, it starts high up in the sales process, right?

Retail 93

Retail Start-ups Drivers/motivators Up-sell 93

ConversionXL

APRIL 3, 2018

Following that can be damaging to long-term goals. No more puking up unicorns and rainbows. Positioning isn’t something marketing makes up, it’s something marketing uncovers. alexa_hubley is up and bringing tons of energy and customer marketing knowledge to the stage at #cxllive ??????????? Marketing can polish a turd.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. So we want to come up with a bunch of radically different ideas & test them. Bigger changes are more likely to change user behavior. Organize growth into a cross-functional team. Sales/support follow up with useful content.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. How to Set up A/B Tests? When doing heuristic analysis, we assess each page based on the following: Relevancy. Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics. Distraction.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

PandaDoc

APRIL 12, 2022

To get the most out of NPS, do the following: Place your NPS survey in a location where it will receive a high response rate. Include an open-ended question or text box in your survey so that users can type out longer responses and provide additional feedback. Follow up with respondents. How do they use your software?

Customers 52

Customers X-functional Promote Price 52

ConversionXL

JANUARY 14, 2016

That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. Table sorted by Average Revenue Per User (ARPU). Key takeaways: Networks 4 and 6 reign supreme, delivering users that ended up with the highest ARPU. Image Source.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

MAY 14, 2014

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

SaaStr

AUGUST 30, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings: We are back on the official SaaStr Podcast with me, Harry Stebbings, following our week away, and my word, it is so nice to be back. Whitney Bouck. And that’s sort of a third input.

X-functional 55

X-functional Drivers/motivators Start-ups Engineering 55