ConversionXL

SEPTEMBER 5, 2019

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). A quick primer on user personas. Where marketers tend to go wrong with user personas. Engaging with users became more of a norm and less of an exception. Table of contents.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

APRIL 28, 2016

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 23, 2019

Information architecture gurus Louis Rosenfeld and Peter Morville (you should read their book ) defined the “three circles of information architecture” as content, users, and context of use: It’s about organizing the content and flow of a website based on research and planning. Think search page or a sign-up form.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

MARCH 7, 2017

You should be able to replicate this process after reading it (or at least follow the resources in the article to learn more about specific parts). A Quick Primer on User Personas. What’s a user persona? Engaging with users became more of a norm and less of an exception. Artistic and Aspirational Alex…?

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

MAY 14, 2014

This was what Iztok Franko, the current director of IT & Marketing at Adria airlines was facing before the idea of “conversion rate optimization” ever came up internally. He also used real data to back everything up, rather than getting into an opinionated p **g match with anyone who wanted to throw up any barriers.

Conversion 124

Conversion Sell E-commerce Legal 124

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. How to Set up A/B Tests? A/B split testing is a new term for an old technique – controlled experimentation. When doing heuristic analysis, we assess each page based on the following: Relevancy. Distraction.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

SaaStr

AUGUST 30, 2019

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings: We are back on the official SaaStr Podcast with me, Harry Stebbings, following our week away, and my word, it is so nice to be back. Whitney Bouck. And that’s sort of a third input.

X-functional 54

X-functional Drivers/motivators Start-ups Engineering 54

ConversionXL

JULY 13, 2016

The logic goes, “if X important person used Y product, it must be amazing.” Thus, a user’s statements may proceed as follows if verbalized in a thinking-aloud study: “Wow, these search results make no sense and appear in seemingly random order. Apple Computer sales were up 68% over the previous year.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Pay them upfront so they don’t try to say X to get the money. Don’t do what your clients want, don’t follow trends (like big banners). 89% competed solely on customer experience in 2016.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

So, “bottoms up,” I suppose. A COS is basically a CMS (Content Management System), but optimized to deliver customers the most personalized web experience possible. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. 8) Bottom of the Funnel.

Networking 78

Networking Non-Profits Engineering Follow-up 78

SaaStr

DECEMBER 8, 2023

The Enterprises at the forefront are starting to adopt techniques around fine-tuning their models to personalize them for every single user and customer, where data doesn’t leak between customers, so it’s highly personalized for any kind of complexity and use cases. The sales rep and sales team will have to step up with value selling.

GTM 95

GTM SQL X-functional Engineering 95