Partners in Excellence

JULY 15, 2015

We have other individual objectives like getting a bonus, getting a promotion, keep our managers off our backs, making our work lives easier, getting home at a reasonable hour, or keeping our jobs. So what drives the CIO in making the decision is different than those in the finance function. But the complexity doesn’t stop here.

B2B 94

B2B X-functional Finance Drivers/motivators 94

Heinz Marketing

JANUARY 9, 2018

To do this, the teams came up with a theory – “there seem to be endless stories today about what millennials are doing wrong,” but most, if not all, of these stories come through a B2C lens. Driving the Engagement: Content Development, Marketing, and Promotion . Survey Promotion and Amplification. Influencer Outreach.

B2B 61

B2B Objectives and Key Results B2C Promote 61

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

PandaDoc

NOVEMBER 15, 2021

Sales culture is essentially the sum of your team’s attitudes, values, and behaviors; it can usually be summed up in ten or so terms. If you promote a solid, healthy sales culture, your salespeople will perform at their best. A culture of sales: Best practices to follow. Make sure you have a clear promotion path in place.

Sales 52

Sales Quota Trust Promote 52

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. It’s imperative that PPC practitioners stay up to date on new developments in the industry.

X-functional 108

X-functional Retail Engineering Follow-up 108

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Once you take a Snap, you have a few options: Discard your story by pressing the "X" icon in the top left.

X-functional 53

X-functional Follow-up Promote Start-ups 53

ConversionXL

FEBRUARY 26, 2014

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Salesforce

JULY 28, 2021

Setting up your personal board of directors doesn’t require a formal process, but does require some action. Unless, of course, they can be objective and hold you accountable, instead of just propping you up and telling you what you want to hear. We may not always realize it or listen to that little voice or follow our gut.

Sports 98

Sports Follow-up Meeting Networking 98

ConversionXL

JUNE 16, 2015

Here’s another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices ). Is X actually influencing Y, or is it a mere correlation? Don’t give up. Never give up, finding the iterative, taking the action on those, making it better is really important.

Objectives and Key Results 102

Objectives and Key Results Launch Drivers/motivators Gate keeper 102

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Hubspot

JUNE 22, 2015

And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". You could spend 60 days making your content as pretty and as buttoned-up as possible.

Launch 77

Launch Campaign X-functional Promote 77

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

Veloxy

SEPTEMBER 28, 2021

You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. So buckle up and prepare for everything you’ve ever wanted to know about cold emailing—plus much more. You can read up on how to identify spam mail here. But first, what exactly is a cold email?

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

SEPTEMBER 30, 2020

The contemporary customer journey is more complex: retargeting, cross-domain tracking, triggered emails, targeted promotions. After the iPhone launched in 2007 to mass adoption, analytics were never the same. The result is a lot of direct traffic without any insight into what’s driving it up. Private browsing.

X-functional 121

X-functional SQL Campaign Launch 121

Hubspot

AUGUST 21, 2017

With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. LinkedIn launched in 2003 and is currently the fourth most popular social network among U.S. LinkedIn allows users to save up to ten job searches and three people searches. but definitely shouldn't.

Networking 101

Networking X-functional Contact Follow-up 101

Hubspot

OCTOBER 9, 2019

Videos on Instagram have the highest overall engagement rate across all functions of the app — 38% higher than image posts. We’ve rounded up some ideas to get the ball rolling — which one(s) could fit into your strategy? Bustle uses memes to promote their culture as a digital destination for young women. New launches.

X-functional 78

X-functional Promote Launch Transportation 78

Hubspot

DECEMBER 28, 2012

Oftentimes, marketers do give a lot of thought to email design when it comes time to launch a campaign. But what about the follow-up email? It's time to stop focusing on the design of just your biggest sends, and spend some time spiffing up all those other emails you're sending, which you probably don't give a second thought to.

X-functional 78

X-functional Promote Follow-up Contact 78

SaaStr

JULY 15, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. Jason Lemkin: Well, let’s break it up. Jason Lemkin: Yeah, maybe let’s break it up into two points. So again, we could use it for any function. Jason Lemkin: Hey everybody. It was packed. If that makes sense.

Growth 99

Growth Cross-sell Start-ups X-functional 99

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Live Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Heinz Marketing

MAY 9, 2022

Tune in to hear more about how to navigate the relationship between CROs and CFOs while learning about: the metrics you need to prioritize to promote productivity. Jamie : Yeah, you’re a legend, 47,000 followers on LinkedIn and 91,000 on Twitter. Listen, I was a humble CMO once that used to lap up your content. Thank you.

Pipeline 96

Pipeline Finance Commission Sales 96

ConversionXL

JANUARY 14, 2016

Key takeaways: Networks 4 and 6 reign supreme, delivering users that ended up with the highest ARPU. The metric can be any in-app event and is calculated per different timeframes, which represent the first X activity days per user, and then accumulated among all users (that’s why the graph never drops).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

Hubspot

FEBRUARY 11, 2019

Chris Riccobono launched UNTUCKit -- a line of shirts that look good untucked -- after getting frustrated with how wrinkly and ill-fitting his regular button-down shirts were when he didn't tuck them in. Checking out what other people have come up with can be a great way to kick your own thought process into gear. Look online.

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101

SaaStr

OCTOBER 24, 2019

Jos White of Notion and Christian Lanng of Tradeshift team up to show you how to work within, and sometimes around, rules in the workplace. Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market. Work smarter, not harder.

Growth 41

Growth Launch B2B Networking 41

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101

Lead Fuze

JANUARY 2, 2024

But don’t let the term ‘strategy’ intimidate you; think of it like plotting out a treasure map where X marks the spot for achieving greater visibility and connection with customers who are already searching for what you have up your sleeve. Think digital Swiss Army knife: all function, no fluff. Picking a CMS?

Sales 52

Sales Strategize Niche Lead generation 52

Heinz Marketing

APRIL 2, 2018

She’s spent almost two years in Africa creating new design thinking curriculum, and then a couple years ago she decided, “Well, what the hell, I’ll just go back to the valley and I’ll create a start up.” Paul, not just sales and marketing, but let me set this up a little bit. Paul: Welcome aboard.

Pipeline 48

Pipeline Sales Presentation B2B 48

Hubspot

FEBRUARY 15, 2013

And as new social networks pop up (as they do all the time), feel free to experiment with them , but be ready to let them go if they don’t work for you, and let your analytics be your guide. The day Oprah signed up for Twitter and user registration skyrocketed, we didn’t all cancel our email accounts. 3) You don’t need email.

Networking 78

Networking Follow-up X-functional Start-ups 78

SaaStr

SEPTEMBER 13, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. When you roll that forward just seven years, that was up 8X, you roll that for just 12 years, is that a staggering 61X. This episode is an excerpt from Jason and Henry’s session at SaaStr Annual @ Home.

Non-Profits 64

Non-Profits Strategize Trust Growth 64

SaaStr

MAY 7, 2019

.” I booked a one-way ticket here, showed up, realized I had no idea what the hell I was doing, so I figured I should work at a startup before starting my own thing. I wanted to be a psychiatrist and I guess I’ll be a little vulnerable up here. So yes, it certainly makes it easy for me to get up and go to work every day.

Trust 47

Trust Start-ups Engineering Legal 47

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Before the Launch.

Campaign 127

Campaign Product Launch Referrals 127

SaaStr

JANUARY 3, 2020

296: The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise.

Contract 10

Contract Price Commission Conversion 10

SaaStr

OCTOBER 30, 2020

How should interactive content be promoted? If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. As you probably remember in the early 2010s, their mobile app store launched and kind of started to scale out. How should we test it’s effectiveness?

A/B testing 81

A/B testing X-functional Launch Start-ups 81

Hubspot

MARCH 10, 2016

So, “bottoms up,” I suppose. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. To calculate CAC, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead.

Networking 78

Networking Non-Profits Engineering Follow-up 78

SaaStr

JULY 5, 2021

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. You can launch new products, you can be better at recruiting, you can speak at SaaStr and so much more. So delegating these functions will for sure have the highest success rate. Auren Hoffman.

X-functional 104

X-functional Negotiate Legal Engineering 104

Sales Hacker

JUNE 20, 2019

And following this rule of thumb I went DEEP on my target persona. Doing that, you end up learning things that aren’t immediately obvious to everyone else. Shored up our weaknesses by adding tech. I was responsible for onboarding hundreds of salespeople, training the entire BDR, AE, CS, and Support functions.

Quota 70

Quota X-functional Strategize Contract 70