Remove Cross-sell Remove Follow-up Remove Objectives and Key Results
article thumbnail

Measuring new customer acquisition and loyalty: Best of the MarTechBot

Martech

To make a meaningful comparison, you would need to consider the following factors: 1. Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions.

article thumbnail

How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Boost engagement rates on key channels by 30%. Increase cross-sell and upsell revenue by 25%. Sample goals: Increase lead generation by 25% each quarter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Comprehensive Guide to Product Training for Sales Teams

Highspot

Key Takeaways Product training is essential for anyone responsible for taking a product to market. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Deep understanding also equips them to handle objections confidently and convincingly, addressing customer concerns.

article thumbnail

Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

article thumbnail

11 Emerging Trends Redefining Sales Operations in 2025

RingDNA

To stay ahead, sales ops leaders must embrace new technology, rethink traditional processes, and focus on data quality, automation, and cross-team alignment. Analyze sales conversations in real-time to improve coaching and objection handling. Here’s what’s changing in sales operations and what teams need to know to succeed.

article thumbnail

How to Get Started with Door-to-Door Sales in the Digital Age

Salesforce

Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. Back to top ) Understanding the door-to-door sales process The D2D sales process follows a typical sales cycle , except that nearly all the steps happen in person.

article thumbnail

How We Scaled OpenAI’s Sales Team from 10 to 500 People in 2 Years: The Inside Playbook from ChatGPT Enterprise’s GTM Leader Maggie Hott

SaaStr

After 15 years building sales teams at four different unicorns—Eventbrite, Slack, Webflow, and OpenAI—I’ve learned that scaling go-to-market isn’t about following playbooks. At Slack, WebFlow, and OpenAI, as soon as that channel lights up, everyone swarms in—our COO, engineering leaders, product managers. The result?

GTM