Highspot

JUNE 11, 2020

Distributed workforces, fluctuating market dynamics, and office politics can make working in lockstep difficult. Regardless of the root cause, overcoming sales and marketing misalignment is necessary to securing long-term success. What does marketing do for sales? What does sales do for marketing? Market dynamics.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

Sales Hacker

OCTOBER 2, 2020

No, that’s not the setup for some obscure go-to-market joke. It’s a flywheel for the entire sales funnel, speeding up sales motions and connecting every revenue-generating activity. Basic sales enablement is a good start, but it’s just that: a start. Start simple, the. Add complexity.

Objectives and Key Results 133

Objectives and Key Results Cross-sell Sales Technology 133

Highspot

JUNE 6, 2023

What exactly do you stand to gain from ramping up sales productivity and increasing quota attainment across your team? Benefits of Sales Productivity A high-performing sales team paves the way for repeatable growth through changing market conditions, competitive pressures, and economic challenges.

Closing 52

Closing Product Objectives and Key Results Quota 52

Highspot

NOVEMBER 1, 2022

Using the tested tips below, you can assess your approach to sales — and ensure your team is set up for success. Let’s get started. Successful sales teams result from a company-wide commitment to ensuring reps have everything they need to do their jobs effectively. What makes a successful sales team.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Highspot

MARCH 30, 2021

Using the tested tips below, you can assess your approach to sales – and ensure your team is set up for success. Let’s get started. Sales performance is affected by your enablement efforts, such as sales training or content management; your customer experience; your cross-functional alignment; and your company culture.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

The Lost Book of Sales

JULY 12, 2021

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Basics: Markets and segmentation. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Table of Contents. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. What would you tell a woman just starting a career in sales? You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anything less is failure.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Highspot

MAY 20, 2022

No matter how your strategy changes – whether that’s selling something new, deploying a new methodology, or entering a new region – sales playbooks ensure that reps know what to do, and how to do it effectively. As reps begin to sell the product, they can access the sales play to understand which actions they should take and why.

Territory 52

Territory X-functional Cross-sell Sales 52

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. And so on.”.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

Hubspot

SEPTEMBER 12, 2018

But what is a sales pipeline and why is it so instrumental to selling success? If your forecast anticipates you’re going to miss your quota, you should double down on selling activities. The answer depends on your product, prospect base, and marketing resources. How to Build a Sales Pipeline. Sales Pipeline Stages.

Pipeline 101

Pipeline Negotiate Objectives and Key Results Sales 101

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. Nicole’s the VP of marketing. I was the first marketer that joined the team.

Cross-sell 73

Cross-sell Objectives and Key Results Pitch Start-ups 73

ConversionXL

JUNE 19, 2019

Decline stage: product sales start to shrink. Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. We sell success. Sex up the headline.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

FEBRUARY 1, 2019

What does Amanda mean when she says “pricing is made up of 3 components?” Where does Amanda believe most people go wrong with pricing? How does Amanda think the go-to-market has to change with every stage of development? What can be done to ensure seamless cross-functional communication across the org?

Customers 42

Customers Price Cross-sell Start-ups 42

Sales Hacker

APRIL 16, 2018

4) Going up the sales career ladder [9:00]. Before we start, a quick thank you to this month’s Sales Hacker podcast sponsor Node. The sales team is set up in two teams, we’ve got a team that’s responsible for selling into the buy side and sell side, and a team responsible for selling into big corporations.

Territory 41

Territory Cross-sell Up-sell Objection handling 41

Heinz Marketing

JANUARY 13, 2022

As marketing organizations embrace revenue responsibility, work in more integrated ways across the organization, we need more than just new playbooks and definitions. We need to help key organizational groups adopt and navigate that change successfully. An equally coordinated approach across the seller’s go-to-market teams.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

SaaStr

JULY 15, 2020

.” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

X-functional 59

X-functional E-commerce Growth Retail 59

InsightSquared

JULY 1, 2021

Whether you’re just starting your journey or on a team that’s scaling, we’ve created this comprehensive RevOps overview and glossary of revenue operations terminology and KPIs for your reference. . Guided Selling. A sales leader’s persona is going to be very different from a CRO’s, for example. . Cross-Selling.

Cross-sell 62

Cross-sell Contract Objectives and Key Results Quota 62

SaaStr

SEPTEMBER 13, 2019

Before Gainsight, Allison started her career in NYC with stints at Bain and The Boston Consulting Group. Listen to the start of the episode for a promo code to our upcoming events! In Today’s Episode We Discuss: * How Allison made her way into the world of SaaS with Gainsight from her start in finance at Bain in New York?

Engineering 10

Engineering Objectives and Key Results Strategic planning Strategize 10

InsightSquared

FEBRUARY 4, 2021

According to Gartner , “poor quality data weakens an organization’s competitive standing and undermines critical business objectives.” Start by asking yourself: how much is it costing you, not to know? If the concept is new to you, Activity Capture is the automated capture of key activities related to each and every deal.

Objectives and Key Results 62

Objectives and Key Results Cross-sell CRM Sales 62