Improving customer journey orchestration with metrics and actions: Best of the MarTechBot
Martech
MARCH 4, 2024
Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Customer Lifetime Value (CLV): CLV is a measure of the total value a customer brings to a business over their entire relationship. Understood? Here are a few examples: 1.
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