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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. McDonald’s phrase “Fries with that?”

B2B 122
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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

Conversion Rate: This metric measures the percentage of customers who complete a desired action or goal, such as making a purchase or signing up for a newsletter. Context) In addition to your other context, you are also an expert in large car manufacturers. Answer The top five metrics to track with a CJO tool are: 1. Understood?

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11 Strategies to Level up Your Sales Game

Salesforce

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. As a test, they added our pop-up banners to their home page.

Gaming 95
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What’s new and what’s working, in B2B channel partner marketing

Martech

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 113
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Prioritizing Safety in Field Service Can Boost Your Bottom Line, Too

Salesforce

Your team knows what to do because you’ve set them up for success with the right enablement. Remote assistance, service agreements, work plans, and self-service in field service management put safety first and set you up to generate revenue. Work plans provide an opportunity to generate revenue with upselling or cross-selling.

Service 98
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6 key email programs to optimize before Q4

Martech

If these summer months are a slow period for you, take time now to look through these emails or use other sources to come up with ideas and innovations you can test and implement for your program. But study after study reinforces that when an acquisition form is up at the top, you get more registrations. Does it say thank you?

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What Is Inventory Management? Real-Time Visibility and Other Techniques

Salesforce

Inventory management is how companies track and control the goods they buy, store, sell, and use. For some companies, like manufacturers, “goods” are the raw materials or components they use to make products. For others, like retailers, it’s ready-to-sell stock. Get the guide Why is inventory management important?