CRO Confidential: How Customer-First Focus Drives Retention and Revenue With Brex GM of Startups Lucas Fox (Pod 635 + Video)
SaaStr
FEBRUARY 17, 2023
They discuss how Fox helped build a churn-fighting, upselling, and cross-selling machine that continues to generate revenue. Because Fox was the VP of Relationship Management at Brex for a few years, he had an up-close view of this particular shift in focus at Brex in its earlier stages. Set Up Tracking Processes.
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