Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Trusted everywhere.".

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Create dynamic product showcases using user-generated content which builds trust faster than speed-dating rounds (because who doesn’t believe real-life testimonials?) So how do we get you more than just a few treats?

E-commerce 52

E-commerce Growth Retail Gaming 52

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing’s most formidable opponent is direct response marketing. Brand awareness marketing aims to make your brand the name people think of first and trust above all others.

Campaign 122

Campaign Networking Non-Profits Launch 122

Gong.io

FEBRUARY 9, 2019

Cold calling isn’t about discovery – it’s about selling the meeting. In fact, the talk-to-listen ratio for successful cold calls is HIGHER than unsuccessful ones: It’s your job to sell your buyer on why they should attend the meeting. Focus on selling the meeting, not on asking a probing question your sales manager would be proud of.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Hubspot

SEPTEMBER 11, 2012

There are always opportunities for upselling, cross-selling, and repeat sales! According to Bain and Company, repeat customers spend an average of 67% more than new customers, and are 6-12 times cheaper to sell to. Well, one tool you have in your arsenal is your email marketing program. Talk about a good investment!

Cross-sell 74

Cross-sell Referrals Education Up-sell 74

ConversionXL

NOVEMBER 17, 2022

The more you know about your customers and market, the more effectively you can run your business. Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Does the content sell the benefits of your product? Descriptive analytics.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The presentation and organization goes a long way to generating comfort in the purchase decision.” How do most visitors feel about video? Engagement?

Conversion 90

Conversion A/B testing Engineering Campaign 90

ConversionXL

JUNE 19, 2019

Here’s what went down inside the presentation hall. Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Use product lifecycle marketing to map campaigns to the stage of your product. Growth stage: when it grabs market share (getting the consumers to prefer the brand).

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90