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What every marketer needs to know about programmatic advertising

Martech

It requires RFPs, tenders, quotes and negotiations. All of this drives the price up. Simply put, it’s the automated buying and selling of digital advertising space. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). InsiderIntelligence). Ease of use.

Retail 106
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The Google anti-trust trial: A deep dive into the details

Martech

21) CEO of the privacy-focused search engine and internet browser company, Gabriel Weinberg, testified that his company had attempted to negotiate deals to become the default search engine on some products. When Google’s lawyer cross-examined Dijk, he was asked why he called a question “stupid and condescending” during his deposition.

Trust 77
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Product Bundling Strategy: How to Get It Right

ConversionXL

Which creates the more profitable programming bundle? Here’s what they knew: To boost subscriber fees, they needed to maximize the number of people who would pick up the phone and call the cable company if, during a tense negotiation, the provider threatened to drop ESPN. Cross-sells. Pricing opacity.

Product 107
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Sales tactics: 15 effective strategies, tips and much more

Salesmate

IBM was one of the most profitable companies in the 1980s. Their high-priced machine couldn’t keep up with their competitor’s smaller, cheaper machines. Their high-priced machine couldn’t keep up with their competitor’s smaller, cheaper machines. However, make sure you do not cross the line. Give genuine compliments.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141
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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. I was working in a three-hospital group in Atlanta where I supporting recruiting, onboarding, and benefits administration for clinical and non-clinical.

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How to Improve Sales Productivity and Close More Deals

Highspot

times higher revenue growth and twice the profitability growth of those with no alignment in a recent Forrester survey.” Establishing shared goals begins with defining common objectives and expected results to foster cross-team collaboration and understanding.

Closing 52