ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. gyalif great presentation about AI #CXLLive pic.twitter.com/L4b7pqIl6o. Great presentation from @els_aerts today at #cxllive "Without research there is nothing" true story!

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We sell contact center software. What does that mean?

X-functional 53

X-functional Engineering Clients Start-ups 53

SaaStr

JUNE 14, 2019

In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor. What were his biggest lessons from being in the Sequoia boardroom when they presented “RIP Good Times”? Dave Kellogg.

Strategize 54

Strategize Quota Non-Profits Price 54

Heinz Marketing

FEBRUARY 24, 2020

This week’s episode is entitled “ The Importance and Power of Editing: A B2B Masterclass (in 30 Minutes!) ” and our guest is Lisa Gschwandtner , Editorial Director at Selling Power. I won’t get into the inside jokes there but Lisa Gschwandtner from Selling Power Magazine , thank you so much for joining us today.

Pipeline 62

Pipeline Sales Cross-sell Up-sell 62

ConversionXL

DECEMBER 30, 2015

However, the opportunity to up-sell and cross-sell has been lost completely. If user did X, send them Y three days later if they haven’t done A, B and C. The value might be the same, but the way the value is presented can have a big impact. The email still feels functional and transactional. Conclusion.

Conversion 88

Conversion Promote X-functional E-commerce 88

SaaStr

AUGUST 26, 2022

Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. So sell your product. X this year. You don’t have to do every single function to still get a customer. I’m going to go from 2 to 5 or 2 to 6.”

Quota 79

Quota Growth Product Closing 79

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. It still can do more and can present more value than just about any other tool, but at this point the barrier to get to that value is not worth the additional cost for the tool.

Conversion 124

Conversion A/B testing UX Consult 124