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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

B2B 134
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Sales Person As Orchestrator Or Resource Manager

Partners in Excellence

The way customers buy is changing, the complexities of our own products and solutions, the broad range of people involved in the customer buying process mandates a different approach to selling and careful reconsideration of how we define the role of account and territory managers. And all the traditional selling skills underlie all these.

Territory 120
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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. Drive the shift from push to pull marketing.

B2B 119
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$1M to $100M in 20 Months, The Hard Part: How Everything Breaks in Hypergrowth with Deel Co-Founder & CRO Shuo Wang (Video)

SaaStr

To tap into this revenue potential, Deel grew the account management team so managers could reach out to clients, share products, upsell, and cross-sell. You may have a one-person representative in each continent who does the job of an SDR, closes deals, takes care of partnerships, marketing, and more.

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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

Will you still need sales support for some enterprise accounts? Despite the benefits, getting unpaid users to become paid users—”crossing the penny gap”—is hard. The penny gap is the transition point from unpaid to paid customer, and both freemium and free-trial options must convince users to cross it. Cross-sells.

Customers 119
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Which Type of Sales Job Is Right for You?

Hubspot

How to know if this job is right for you: Being an AE is a natural next step once you’ve gotten some selling experience under your belt. How to know if this job is right for you: Employers usually look to more experienced salespeople for outside sales roles, since you’ll normally be meeting buyers on your own. Sales Engineer.

Territory 101
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The Ultimate Guide to a Career in Sales

Hubspot

For the same reasons that inside sales reps roles are growing, outside sales reps now often rely on technology to land customers. Nearly half of their time is spent selling remotely (i.e. That may be because 63% of sales leaders find virtual meetings just as or more effective than meeting in person. Image Source.