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How to Become a Marketing Manager

ConversionXL

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. One of the earliest things you can do to prepare is to further your education. Take an online course.

Promote 141
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YouTube advertising: The ultimate guide

Search Engine Land

Education status. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Best for: Calls to action, promoting additional content, and maintaining engagement. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is more light touch and cheaper.

CTR 74
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. He explained how lead generation uses a short term, sales-focused strategy. It has extremely low close rates, and high volumes of junk leads.

B2B 94
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10 Social Media Content Ideas to Delight Customers

Hubspot

This is how different types of content can work together — you can use one platform to promote another. As a consumer, I would trust a company that's knowledgeable about their industry more than a brand with no educational content. And, if followers want more information, you can always link back to your sources, boosting CTR for you.

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How to Detect, Repair & Profit From Underperforming Content

Hubspot

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. This type of content is generally: High quality. Non-promotional. Educational. Thought leading/innovative. No follow through to content despite social promotion. Entertaining.

CTR 78
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6 Different Emails Every Marketer Should Consider Sending

Hubspot

This information should help you make both an educated decision when choosing the most appropriate email format to meet your specific goals. When you promote one main message and call-to-action, it will be easy for you to track progress , such as click-through rate, conversion rate, and leads generated from the individual send.

CTR 63