Remove CTR Remove Entertainment Remove Niche
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment.

CTR 129
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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere. The problem is clicks and click-through rates (CTR) are poor metrics for determining an ad’s effectiveness. Does this mean you should aim for a lower CTR?

CTR 97
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How To Make a Vlog [Step by Step]

Hubspot

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Feel out the competition and find your niche. It starts with finding your niche. Now that you’ve found your niche, here comes the fun part: content planning. So, how do you start vlogging?

Niche 101
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Advertorials Can Work—If You Get It Right

ConversionXL

If your click-through rate (CTR) is declining for display ads, advertorials can help. A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Both the videos and the article matched the lighthearted tone of Buzzfeed’s platform—entertainment was at the forefront.

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This day in search marketing history: March 21

Search Engine Land

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing) 2019: But no, this didn’t confirm Google was using engagement metrics in rankings. Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining 2011: Google was the No.

CTR 86
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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Top level categories include business, entertainment, family & relationships, fitness & wellness, food & drink, shopping, fashion, sports, hobbies, and technology. Follower Targeting: Targeting specific Twitter accounts and followers means that you can build lists of industry or regional influencers to create niche audiences.

CTR 74
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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

Customers 102