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Where Does Pinterest Fit in Your Marketing Mix?

ConversionXL

That said, company promotion is indirect—don’t plan a hard sell. Even industries like finance can gain traction on Pinterest. Since finance is one of the most competitive and expensive niches on Google Ads , it’s a unique—if challenging—opportunity on Pinterest. You can promote the most successful pins heavily.).

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4 Ways to Use Email to Increase Followers and Expand Social Media Reach

Hubspot

When fast-food chain Chik-Fil-A used this technique to promote its Facebook fan club to its email subscribers, it grew its Facebook fans from 25,000 to 1 million in less than a year, according to a MarketingSherpa case study. Alert email subscribers to recent social media-only promotion or contest winners. Add Social Sharing Buttons.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Example 2: Only for accredited investors In finance, advertising to the right audience isn’t just a matter of efficiency – it’s often a legal requirement. Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. Does this mean you should aim for a lower CTR?

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

This type of promotion is more light touch and cheaper. If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. Clickthrough Rate (CTR).

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The Definitive Guide to Video Prospecting

ConversionXL

This approach brought CXL a 34% CTR which is impressive given the fact that the average email CTR across all industries is closer to 10%. If you do videos in-house, you’ll need to finance buying (or at least renting) cameras, mics, and other equipment. So, they aren’t promoting their tool in this video (at least not directly).

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

More and more marketers are turning to LinkedIn to promote their products, services, and content. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. Demographics. Call-to-Action (CTA). Call-to-Action (CTA).

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