Search Engine Land

NOVEMBER 9, 2023

Use Pinterest search to do keyword research and find niche topics. In recent years, artificial intelligence (AI) and machine learning (ML) have emerged as game-changers in SEO. Define a value for featured snippets and position zero and determine the impact on CTR and traffic. Create boards to categorize your pins.

UX 105

UX User Experience Engineering CTR 105

Search Engine Land

NOVEMBER 17, 2023

As explained by my friend Ronnie Higgins , director of content at OpenPhone: “People who game algorithms aren’t just an SEO problem. I’d take it further: gaming algorithms to make more money online is a problem fundamental to the fabric of the internet itself. Play stupid games, win stupid prizes.

Engineering 121

Engineering Niche Promote Up-sell 121

Search Engine Land

MARCH 30, 2023

Ranking in Google News can be a game-changer for content visibility. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). However, audience targeting and reach can vary greatly depending on the placement.

CTR 116

CTR Angle Click Through Rate Follow-up 116

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. While this is a challenge for some marketers, don't hate the player — hate the game.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. They released two videos that featured business owners playing a game of “Would You Rather: Business Edition,” with relevant questions on business obstacles, joys, and office dilemmas. A way to increase engagement over display ads.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

APRIL 1, 2019

For example, if you sell an email platform, those “dumb” questions could be: Do you know what CTR stands for? Once we’ve completed these steps in our research phase, the guessing-game and assumptions have no place in the process. Do you know what “double opt-in” means? You might be surprised by the answers. Do they bounce?

Pitch 133

Pitch Up-sell A/B testing Clients 133

Martech

FEBRUARY 28, 2025

Climb the ranks by playing the media game. The Tubi effect: Winning by doing nothing While every streaming service is playing a high-stakes game of content wars, subscription fees and ad-tier experiments, Tubi quietly pulled off a massive win by literally doing the opposite. Hope a network exec liked you. No subscriptions. No paywalls.

Gaming 83

Gaming CTR Networking Angle 83

Search Engine Land

AUGUST 28, 2024

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? The more you understand about your market ecosystem, the better positioned you’ll be to carve out your niche. Click-through rate (CTR) : This tells you if your ad copy is resonating.

Click Through Rate 97

Click Through Rate Objectives and Key Results Campaign CTR 97

ClickFunnels

JANUARY 26, 2022

Getting your feet wet with Google Ads can help you better understand what your competitors are targeting and lead you into finding your niche, or better yet… Understanding the Keywords You Can Dominate – “Niche” is, after all, the name of the game for many of today’s marketers and business. Banner Ads.

Niche 246

Niche Click Through Rate Sales A/B testing 246

ConversionXL

APRIL 3, 2019

It’s a game of telephone—best-case scenario is that the distorted information has no effect; worst-case scenario is that it generates the opposite effect. Avoid guessing games (e.g. When we showed larger images, there were fewer products on the page, which lowered CTR. Pitfalls of the unaware practitioner: Oversimplification.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114