Remove CTR Remove Networking Remove Non-Profits
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic from non-paid results on search engines. Build future content around the most popular non-branded terms. Look closer at this traffic to understand your partnerships.

CTR 105
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Level up your video game ad strategy: A guide to measuring success

Search Engine Land

They can be skippable or non-skippable and are typically 15-30 seconds long. Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions. CTR is a good indication of how engaging your video game ad is.

Gaming 82
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This day in search marketing history: January 14

Search Engine Land

We love this product and team; on strategy and profitable.” Yahoo Adds Network Distribution & Improved Importing To Search Ads. 2010: Network Distribution allowed advertisers to select if they wanted to advertise on Yahoo’s entire network or just on either the Yahoo Search network or Yahoo Search Partner network.

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3 common B2B SEO mistakes sabotaging cost per lead

Search Engine Land

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. Thus, your potential ROI and profit margins decreases over the long term, too. This ain’t new, either.

B2B 91
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. It might seem a little bit intimidating. Actually, yes. Demographics.

Campaign 101
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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

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7 LinkedIn Ad settings and tactics you didn’t know you needed

Search Engine Land

This brand lift test works like this: a user is served an impression and then a survey measuring brand lift is delivered through web or mobile devices , either on the LinkedIn feed or through the LinkedIn Audience Network. Before average dwell time, our best estimate for a single image was CTR.