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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Developing a comprehensive brand strategy, executing a high-impact campaign, or navigating a rebranding effort often benefits from the diverse skill sets and experience an agency offers.

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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Wrapping up Integrating LinkedIn with HubSpot keeps lead management simpler and helps your team build relationships faster. By centralizing your team’s workflows, automating data entry, and streamlining repetitive tasks, your team can focus on what matters most: high-impact activities that drive results and build your pipeline.

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B2B sales enablement: How to elevate your approach

Highspot

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

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10 Sales Automation Tips For Startups (Tools & Techniques)

Salesforce

Manage all your customer data with AI-powered CRM A customer relationship management (CRM) system is the foundation of your business. With an AI-powered CRM, you don’t just store customer interactions; you create a single source of truth that keeps your entire team aligned.

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How AI-powered enablement helps manufacturing sales teams

Highspot

An AI-driven partner enablement strategy ensures they receive the same high-impact content, guidance, and support as your internal teams, without incurring extra overhead for your GTM teams. To compete, you need a smarter manufacturing sales enablement strategy with integrated customer relationship management (CRM).

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The Ultimate Market Penetration Strategy for Small Businesses

Salesforce

Smart all-in-one customer relationship management (CRM) tools like Commerce for Small Business helps you grow faster by simplifying production, managing products, and cutting costs, making it easier to handle bigger orders and reach more customers. Solution: Spend smart.

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What Is a Deal Desk?

Salesforce

Step 1: Take in requests The Deal Desk process starts with sales reps submitting requests, usually through sales technology such as a Customer Relationship Management (CRM) or Configure, Price, Quote (CPQ) system. Alternatively, they can also use pre-set approvals for key accounts with pre-negotiated terms.

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