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PODCAST 69: Structuring Your Organization Around Your Customer w/ Megan Bowen

Sales Hacker

Megan spent over a decade building and managing customer and revenue generation teams for leading technology companies, so when it comes to understanding how companies can structure their organization around the customer, she’s leading the pack. Building a Customer Success Strategy. Building a Customer Success Strategy [16:06].

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How to Build a Product Launch Strategy

ConversionXL

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. User manual.

Launch 96
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The Playbook To Re-Igniting Growth with Predictable Revenue Co-Founder and CEO Aaron Ross (Video + Transcript)

SaaStr

This is going to infect your customers … infect? Affect your customers as well as your salespeople. ” I’m a salesperson, I’ve got too many apps to use or I have too many types of customers, have too many things. I’m a customer, there’s too many apps. .” What do I do?

Growth 75
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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

” Matt Garratt: But then when you start to grow and you start to get these customers, you see some really nice benefits. We have over 1100 customers across the globe. Do you have customers? There’s heavy services, at least 30 to 45% versus best-in-class that want to be less than 10%.” Trisha Price: Yes.

Price 59
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Massive, cloud-based repositories of customer interactions, often called data lakes, are the raw source material for predictive analytics applications. the probability of users to click on an ad, to download a whitepaper, to respond to an email, to respond to an offer, and other customer response you define. customer churn.

Sports 131
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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

Those industries and the associated industries, hospitality, et cetera, I think are in for a very long non V-shaped recovery. The company was doing phenomenally well and our customers were doing phenomenally well before March hit. X and it’s not [inaudible 00:20:29]. So massive step function. I already see this.

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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Organize growth into a cross-functional team. If you don’t know your customer well, 99% of your assumptions are wrong. So how to target a customer in this world? Things change: Customer state changes. Understand your customer and the existing experience to design for improvement of people’s lives.

UX 85