Martech
DECEMBER 18, 2023
Artificial intelligence is rapidly transforming marketing operations. AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. It’s in customer-facing operations.
Search Engine Land
DECEMBER 28, 2023
New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. New GA4 customization features for 360 customers on Oct.
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Search Engine Land
OCTOBER 10, 2023
It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. What is findability?
Salesforce
FEBRUARY 7, 2024
If your selling price is too high, you could scare off customers. 50 x (1 + 0.40) = $70. Customers might perceive a lower price — even if it results in a profit — as an indicator of inferior quality, impacting brand perception. If you believe you have the market cornered, can you charge more than competitors?
ConversionXL
JUNE 2, 2020
We have feature X that they don’t.”. Your competitor has feature X, you need feature X. Instead of doing the hard work of gathering insight from customers and discovering open positions in the market, companies look at their competitors for direction. To do safe and boring marketing, post safe and boring stuff.
Hubspot
JUNE 14, 2022
An offering can't dominate a market as another "face in the crowd." The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. When it was founded in 1995, it was the first fully functional online auction site.
ConversionXL
JULY 8, 2020
With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. The keyword insertion function matches the exact keyword someone typed in. Phone calls. Use this option to drive more phone calls to your business. Dynamic Search Ads. Review extensions.
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