ConversionXL

DECEMBER 13, 2022

A/B split testing is a new term for an old technique — controlled experimentation. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. You may think your site works perfectly in terms of user experience and functionality.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. So what’s the main objective—and ideal user experience —for Google and Amazon? And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

APRIL 23, 2019

The bottom line is this: Behavior = Motivation x Ability x Trigger. How to Design Your “Add to Cart” Function and Shopping Cart Page. Customers who already have a coupon code will be looking for a way to enter it. The team saw the form as enabling repeat customers to purchase faster.

E-commerce 115

E-commerce X-functional UX Drivers/motivators 115

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. I recently created robust user personas for CXL Institute (on inspiration from a course in our CRO certification program taught by Stefania Mereu and Eric Taylor ), and it went well. A quick primer on user personas.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

APRIL 28, 2016

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 23, 2019

There will be different intents and use cases among your users. Create customer personas and write user stories to design your site for real people. This is where customer personas come in. Personas are fact-based (derived from user research) but fictional representations of your users. Card sorting.

UX 114

UX Objectives and Key Results User Experience Represent 114

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. The alternative, an “elastic user”, would be a design target that stretches to the whims of the design team. They all mean the same thing, though.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

MAY 14, 2014

Customers searching for legal advice are usually performing information searches, while customers searching for lawyers in a specific region or practice are likely conducting transaction searches. Being able to translate the complexity of a heatmap is like reading an X-ray. Convincing The CEO. What Do The Experts Say?

Conversion 124

Conversion Sell E-commerce Legal 124

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development, and customer operations.

X-functional 52

X-functional Drivers/motivators Start-ups Engineering 52

ConversionXL

DECEMBER 2, 2015

A/B split testing is a new term for an old technique – controlled experimentation. In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result. Customer surveys. Customer interviews and focus groups. Probably not.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

JULY 13, 2016

The logic goes, “if X important person used Y product, it must be amazing.” Thus, a user’s statements may proceed as follows if verbalized in a thinking-aloud study: “Wow, these search results make no sense and appear in seemingly random order. Celebrity Endorsements. Image Source.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Measure experience. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. Make a list of things the user is finding frustrating. E.g. “I’m always proud to be a customer.”

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

Hubspot

MARCH 10, 2016

APIs facilitate the data needed to provide solutions to customer problems. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Networking 78

Networking Non-Profits Engineering Follow-up 78

SaaStr

DECEMBER 8, 2023

The Enterprises at the forefront are starting to adopt techniques around fine-tuning their models to personalize them for every single user and customer, where data doesn’t leak between customers, so it’s highly personalized for any kind of complexity and use cases. Personalization.

GTM 91

GTM SQL X-functional Engineering 91