Fri.Mar 11, 2022

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3 Aggressive Sales Tactics to Avoid at All Costs

Iannarino

“Be aggressive!” “Be patient!” “Don’t be pushy!” “Lead your client!”. This is just a smattering of the sales advice many professionals have heard at least a hundred times. You know you need to strike the right balance of give and take to be successful, but finding that balance is easier said than done.

Sales 275
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5 Critical Sales Competencies: The Will to Sell Factors

Anthony Cole Training

There are 21 critical sales competencies that salespeople must have in order to achieve great sales success. But there are 5 Will to Sell factors that make up the foundation of that success.

Sell 257
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Trending Sources

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Google pauses activity for advertisers based in Russia

Martech

Google will put the global brakes on ads from advertisers based in Russia, it announced Thursday. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Escalating ads suspensions. Google first began imposing ad suspensions on February 27. The initial round of suspensions was aimed at Russian state-owned media outlets.

Customers 117
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Were the “Covid Multiples” in SaaS Just an Anomoly?

SaaStr

So every VC is trying to figure out exactly what is going on in the public markets, and many later stage VCs are quite stressed. This version of the BVP Nasdaq Index illustrates the question. Was the “Covid Boost” in Cloud multiples just an anomoly? Put differently, if you look at multiples of revenue for top SaaS and Cloud companies above from 2014-2022, you could come to one of (at least) two conclusions today: Conclusion #1: Q2’20-Q4’22 Cloud Revenue Multiples Were a

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What you need to know about mobile game advertising

Martech

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. The result has been a resurgence in more traditional types of ads, like banners, videos and pop-ups.

Gaming 114
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Google launches automated vehicle ads

Search Engine Land

This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads. Please visit Search Engine Land for the full article.

Launch 108

More Trending

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How Hybrid is Working in Practice…What the Data Shows with Raise Commercial Real Estate CEO Justin Bedecarre and Felipe Gomez, President @ Raise (Pod 537 + Video)

SaaStr

What do you remember about your experience in the workplace prior to 2020? Is it the moments of collaborative synergy and collective achievements? Is it the feeling of solving complex problems and hitting milestones with your team? Perhaps it’s the joy of closing deals and celebrating with your colleagues? It’s been more than two years since the pandemic interrupted our daily work life, and companies are taking stock and preparing for a return to the workplace.

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Lending Tree’s new marketing chief says customer experience is king

Martech

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role.

Finance 111
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Dear SaaStr: How Much Equity Should a Late Cofounder Get?

SaaStr

Dear SaaStr: How Much Equity Should a Late Cofounder Get? I’ve been through this both as a founder and a seed investor. The answer? From 2:1 to 5:1 probably. Depending on when and how they join. How “late” a cofounder they are. Those are relative “fairness” ratios that everyone can get their arms around. 2:1 often feels fair if the co-founder joins very early, before there’s all that much there … but after things are established. 5:1 often feels fair if they join as thin

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Good morning: Where do you fit in the metaverse?

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and who put your brand in the metaverse? As more virtual environments crop up, it will be up to marketers to assess where their brand fits in.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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5 Auto Insurance Tips When You Side Hustle as a Delivery Driver

Sales Pop!

There are more than 1.3 million delivery drivers in the U.S. Many of them have days jobs and use apps like Uber Eats, DoorDash, Instacart, and Shipt, to make extra cash on the side. If you’re one of them, it’s essential to understand that your personal auto insurance policy likely doesn’t cover you when driving for an app. You may need a commercial policy or add-on coverage to stay safe while driving for business.