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The ability to track sales metrics and KPIs is the closest thing that sales leaders get to having a crystal ball. The right metrics can instantly reveal which reps are most active, which are most efficient and which need additional coaching in order to hit goals. But beyond merely revealing insight into reps’ performance, tracking the right sales KPIs is critical to assessing they overall health of your sales pipeline.
With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. HubSpot’s March updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.
When I was in the hospital for a week in February, my discharge was delayed by two days because each time they asked me to walk up a flight of stairs, my blood pressure crashed. While I didnt do anything wrong, I still had a negative outcome, and there wasnt anything I could have done differently. The same thing can happen to salespeople. Good salespeople know that the key to a sales process that will result in a sale, is uncovering their prospects compelling reason to buy.
Dear SaaStr: How Do I Become a Better SDR? To become a better SDR, you need to focus on a few key areas that separate the great from the average: Master Your Product and Market : Too many SDRs fail because they dont understand how their product solves the prospects top problems. Very few do. You may be judged on meeting set in the short term, but you will in the end by becoming a true trusted advisor and product expert for the prospects you generate.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. Visual Suite 2.0 gives marketers faster and more efficient tools for planning, creating and executing campaigns. Here’s what’s new: Visual Suite in One Design Visual Suite in One Design lets users create different marketing materials within a single design space, from presentatio
In the constantly shifting landscape of customer experience, help portals are critical touchpoints that can empower businesses and their customers or send them spiraling into frustration. Salesforce Help, as an example, has 60 million annual visitors and over 750,000 pieces of content across 18 languages. Thats a lot of information to parse. We knew that Agentforce could make our help portal easier for our customers to use, but the response to our initial implementation of the technology wasnt
So one thing that has changed partially in venture with the explosion of unicorns and VC investing, and also, watching many stall out. is a little more flexibility from VCs on selling. One example: Loom sold to Atlassian for a stunning $975 million!! But the last round price was at $1.53 Billion, led by Andreesen. Andreesen got their money back (1x), but that was it as far as I know, and they agreed to it and there were no issues.
So one thing that has changed partially in venture with the explosion of unicorns and VC investing, and also, watching many stall out. is a little more flexibility from VCs on selling. One example: Loom sold to Atlassian for a stunning $975 million!! But the last round price was at $1.53 Billion, led by Andreesen. Andreesen got their money back (1x), but that was it as far as I know, and they agreed to it and there were no issues.
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Validity announced yesterday its purchase of Litmus, an email optimization and testing solutions provider. The acquisition aims to create a more all-encompassing platform for marketers to manage the entire lifecycle of their email campaigns. Validity’s existing suite of products, including DemandTools, BriteVerify, Everest, Sender Certification and GridBuddy Connect, focuses on CRM data management, email address verification, inbox deliverability and avoiding spam filters.
A growing business is exciting more customers, more revenue, and, of course, more data. While data growth itself isn’t a problem, it can quickly become overwhelming without the right systems in place and lead to higher costs, sluggish systems, and difficulty staying compliant. This is where data archiving becomes vital. By regularly relocating inactive data to a secondary storage environment, organizations can keep their orgs lean and performant, while staying on top of data retention reg
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
I had the privilege of listening to the President and CEO of a global high-tech manufacturing company share his insights on leadership last Friday, as the stock market was imploding and the foundation of his company was being shaken to its core. One of the first things he shared with a group of high-potential leaders who had just finished a week-long business simulation-centric training program to develop their business acumen and business leadership skills was, Dont be a victim.
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Conga and Ascend2. Click to enlarge. Revenue inefficiencies are silently draining millions from companies, according to a report from Conga and Ascend2 Research. The report “ The Revenue Imperative: Overcoming Efficiencies to Maximize Growth (registration required) surveyed more than 600 business decision-makers across the U.S. and UK.
Ever watched a high-potential customer slip away without warning? I haveand even from the outside looking in, its frustrating. Whats worse is knowing it was probably avoidable. Churn rarely shows up with flashing lights. Its often a slow fade: a drop in usage, unanswered emails, and quiet complaints. And from everything Ive learned researching this space, spotting those signs early is nearly impossible without the best customer success software.
The countdown is on! SaaStr Annual 2025 is just around the corner, May 13-15 in SF Bay, and weve already locked in 80 incredible AI startups to pitch on the Mayfield AI Demo Stage. This is your LAST chance to apply for one of the final spots and showcase your AI innovation in front of 10,000+ SaaS founders, execs, and investors. Why Pitch at the AI Demo Stage?
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Before I mastered sales strategy, being in a rock band taught me the power of discipline, feedback, and performance reviewprinciples every sales pro needs now.
When I first heard about DeepSeek in January 2025, I thought it might be just another name on the long list of ChatGPT alternatives. I mean, Id already seen many AI chatbots like Claude, Perplexity, and plenty of others try to dethrone ChatGPT.
Objections are inevitable in sales. It doesnt matter how well you perfect your pitch or how well your product or service can perform. Sometimes, customers arent convinced. Maybe they have another solution lined up or are dealing with other priorities. Maybe they dont have the authority to move forward. For salespeople who dont know how to deal with objections and pushback, talking with hesitant prospects can feel like hitting a dead end.
Learn more about Amazon Nova Sonic, fast and human-like voice assistant launched by Amazon on April 8, 2025, that generates human-like responses as output.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Discover Jon Ferrara's insights on the evolution of CRM, the role of AI, and the keys to entrepreneurial success learned in his 30+ years in the industry.
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