Iannarino
MARCH 6, 2023
B2B salespeople need to create a pipeline of new opportunities to achieve their goals. To do this, the salesperson will need to contact potential customers over time, identifying and scheduling a first meeting with potential buyers.
Partners in Excellence
MARCH 6, 2023
We get the Discovery process wrong–period, full stop. Most of the time we actually fail to do discovery. Look at your inbox, I suspect 95% of the prospecting mails you have say, “Organizations like yours have this problem–we solve it. Our product has these capabilities… ” They end it by asking to schedule a meeting or demo.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SaaStr
MARCH 6, 2023
So the recent survey we did above took me a bit by surprise. Since the earliest days of SaaStr, we’ve pushed founders to do more outbound, earlier. We’ve pushed the point that outbound — done right — always works. Done poorly, it often just ends up a bunch of expensive spam, however. And it does seem like with times a bit tougher for many, dialing up outbound could be the answer.
Martech
MARCH 6, 2023
Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Heinz Marketing
MARCH 6, 2023
By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
SaaStr
MARCH 6, 2023
The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. It can be both costly and exhausting to stay privy to the latest trends and able to predict the next big thing. SaaS companies must implement flexible and innovative sales strategies that can weather the future.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Sales Hacker
MARCH 6, 2023
In order to succeed in B2B sales, you need to have a solid process in place for managing opportunities. With deals becoming increasingly complex and sales cycles getting longer, it’s more important than ever to have a process that works. Even if you’re dealing with a short sales cycle, you still need to be able to close deals predictably. So what does effective opportunity management look like for a modern seller?
Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?
Search Engine Land
MARCH 6, 2023
“I just want to be very clear: Bard is not search.” That’s according to Jack Krawczyk, the product lead for Bard, speaking during a Google all-hands meeting late last week, CNBC reported. Why we care. Following a rushed introduction of Bard, there has been confusion within the search industry. Google is to blame for much of that confusion for the way it introduced Bard at the same time as it teased “AI-powered features” coming soon to search.
Martech
MARCH 6, 2023
A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
MARCH 6, 2023
Google seems to have rolled out a new blue highlight feature for some featured snippets in the Google Search results. Google may highlight specific text that is important in answering your query, directly in the featured snippet result. Also, the font size of the featured snippets with blue highlighted text is larger than featured snippets without blue highlighted text.
Martech
MARCH 6, 2023
Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV?
Search Engine Land
MARCH 6, 2023
So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor. Now what? What pieces should be recorded in your strategy document? What information is a must to include? Most importantly, why does it matter ?
Search Engine Land
MARCH 6, 2023
With the popularity of social media came the rise of “link in bio” tools which allow users to create a landing page featuring multiple links they want to share with their audience. Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link.
Advertisement
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Search Engine Land
MARCH 6, 2023
Twitter services are currently not fully working right now, the issue started at about 11:50 am ET on March 6, 2023. The issues include clicking on links on tweets, to loading images, to logging into some Twitter services, like TweetDeck. Links broken. When you click on a link from a published tweet, you’re taken to an error message page that reads: {"errors":[{"message":"Your current API plan does not include access to this endpoint, please see [link] for more information","code":467}
Search Engine Land
MARCH 6, 2023
A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.
Search Engine Land
MARCH 6, 2023
Google adds landing page load time to Quality Score In 2008, Google AdWords confirmed a new addition to Quality Score: landing page load time. Google said they did this for two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business.
Expert insights. Personalized for you.
294 
Let's personalize your content