Martech
AUGUST 12, 2024
HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.
Search Engine Land
AUGUST 12, 2024
Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users.
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Martech
AUGUST 12, 2024
Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do
Search Engine Land
AUGUST 12, 2024
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversi
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
AUGUST 12, 2024
If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.
Search Engine Land
AUGUST 12, 2024
One reason pay-per-click ( PPC ) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme ad groups (STAGs), dynamic search ads (DSA) and Performance Max. This applies to bidding and creative as well. Post from Boris Beceric on “wrong” ways to run Google Ads However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 12, 2024
Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a business is more challenging than ever. Focusing solely on optimizing for maximum return on ad spend (ROAS) and the lowest cost-per-lead (CPL) may yield short-term gains, but overemphasizing these efficiency metrics can hinder long-term business growth.
Martech
AUGUST 12, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
AUGUST 12, 2024
If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.
Engage Selling
AUGUST 12, 2024
Let’s face it: Asking for the business can be terrifying for many sales reps. But here’s a game-changing approach: Start closing early… For more strategies like this, check out my … The post My Secret for Asking for the Close first appeared on Colleen Francis - The Sales Leader.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Iannarino
AUGUST 12, 2024
Are you struggling to hit your sales targets despite all the effort and resources you’re pouring into your B2B sales strategy? It’s time to rethink your approach.
Partners in Excellence
AUGUST 12, 2024
I’ve been reading a number of articles about people being terminated, or put on PIPs, 30 days to fix the problem. It culminated, today, in a discussion I had with one of the most talented CROs I’ve met. She was being recruited by another company. She said, “Dave, their key issue in recruiting someone is how to fix their Q3 EBITDA problem!
SaaStr
AUGUST 12, 2024
Probably the biggest challenge in vertical SaaS I see is scaling the sales team. It’s pretty easy to hire SaaS sales execs to sell … a SaaS sales product. That’s what they know. It often takes little training, and they already have a lot of domain expertise. But who do you hire to sell a very complex piece of vertical software? In vertical SaaS, most customers demand to talk to a domain expert.
Sales Hacker
AUGUST 12, 2024
Outbound is changing and ecosystems have never been more important. Join top 1% operators as they discuss the shift towards an ecosystem-led approach in outbound sales. What to expect: Perspectives and insight from both sales and partnerships teams. Strategy and tactics around how go-to-market teams are leveraging ecosystems for How go-to-market teams are running coordinated efforts to tap into their ecosystems.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
SaaStr
AUGUST 12, 2024
In B2B, it’s pretty simple. Can the company get to $200m+ in revenues in 8–10 years? Sort of … period. That’s kind of it. That’s the bar to building something that can truly IPO or being acquired for billions. The Average SaaS IPO Takes 12 Years If it can. then: the CEO is probably great and can recruit a great team where the market and market pull are real and the company has, or will have, a dominant or partially dominant market position in a new / changing / evolving category.
SaaStr
AUGUST 12, 2024
We’re getting there! 2024 SaaStr Annual is Sep 10-12 in SF Bay ! We’re adding 2 final batches of A+ speakers. This week, our new speakers include: Matt Plank, CRO @ Rippling Yasir Motiwala, Head of Sales, America @ DeepL: “Scaling from 1 to 50 Sales Execs” Jeanne DeWitt, CBO @ Stripe Lindsey Scrase, COO, frmr CRO @ Checkr Nick Mehta, CEO @ Gainsight on the Latest Metrics in Retention and Customer Success Sameer Dholakia, General Partner @ Bessemer Venture Partners: &#
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