Mon.Aug 12, 2024

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Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

Over the past weeks, I spent hours in front of the TV watching endless commercials punctuated with short periods of sports coverage. Is it just me, or were there more commercials than usual during these Olympic Games? I saw the Google Gemini and Microsoft Copilot commercials what seemed like a thousand times. I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the c

Meeting 136
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The complete guide to optimizing content for SEO (with checklist)

Search Engine Land

Creating high-quality , helpful content that drives search traffic is more important than ever. There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Standing out from the crowd requires a delicate balance between optimizing content for search and creating pieces that truly resonate with users.

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HubSpot’s July 2024 updates: Big moves toward better efficiency and security

Martech

HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.

CRM 123
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Facebook Ads 2024 data: Clicks and conversions up, costs down

Search Engine Land

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversi

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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22 must-have reports for measuring CRM health

Martech

Even the best CRM is nearly useless without clean data. Worse still, bad data creates huge costs for companies, like wasted labor, lost revenue, and higher customer churn. On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do

CRM 123
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Why B2B Sales Win Rates Are Plummeting and How to Reverse the Trend with a “Why Change” Narrative

Iannarino

Are you struggling to hit your sales targets despite all the effort and resources you’re pouring into your B2B sales strategy? It’s time to rethink your approach.

B2B 276

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How to overcome bias in PPC for better ad performance

Search Engine Land

One reason pay-per-click ( PPC ) marketing is so challenging is there isn’t one right answer to any problem. When considering account structure, there’s an argument to be made for single keyword ad groups (SKAGs), single theme ad groups (STAGs), dynamic search ads (DSA) and Performance Max. This applies to bidding and creative as well. Post from Boris Beceric on “wrong” ways to run Google Ads However, if you rely too heavily on Google Ads strategies that seemed successful early in your PPC

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CDP and customer experience: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customers 116
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Consumers share what they want from brands by Wunderkind

Search Engine Land

If only marketers could explore inside the minds of consumers, we might know what they really want. In the rapidly evolving landscape of digital commerce, understanding consumer behavior is key to staying ahead. Our upcoming webinar , based on Wunderkind’s 2024 Consumer Insights Report for Digital Commerce, is designed to give you a comprehensive understanding of the latest trends and actionable insights.

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“You Have 30 Days……!”

Partners in Excellence

I’ve been reading a number of articles about people being terminated, or put on PIPs, 30 days to fix the problem. It culminated, today, in a discussion I had with one of the most talented CROs I’ve met. She was being recruited by another company. She said, “Dave, their key issue in recruiting someone is how to fix their Q3 EBITDA problem!

Start-ups 139
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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The Biggest Challenge With Vertical SaaS: Your Sales Team Has to Be Domain Experts

SaaStr

Probably the biggest challenge in vertical SaaS I see is scaling the sales team. It’s pretty easy to hire SaaS sales execs to sell … a SaaS sales product. That’s what they know. It often takes little training, and they already have a lot of domain expertise. But who do you hire to sell a very complex piece of vertical software? In vertical SaaS, most customers demand to talk to a domain expert.

B2B 126
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The Future of Outbound: An Ecosystem-Led Approach

Sales Hacker

Outbound is changing and ecosystems have never been more important. Join top 1% operators as they discuss the shift towards an ecosystem-led approach in outbound sales. What to expect: Perspectives and insight from both sales and partnerships teams. Strategy and tactics around how go-to-market teams are leveraging ecosystems for How go-to-market teams are running coordinated efforts to tap into their ecosystems.

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Dear SaaStr: What Do VCs Really Look For?

SaaStr

In B2B, it’s pretty simple. Can the company get to $200m+ in revenues in 8–10 years? Sort of … period. That’s kind of it. That’s the bar to building something that can truly IPO or being acquired for billions. The Average SaaS IPO Takes 12 Years If it can. then: the CEO is probably great and can recruit a great team where the market and market pull are real and the company has, or will have, a dominant or partially dominant market position in a new / changing / evolving category.

B2B 117
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The high cost of PPC efficiency

Search Engine Land

Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a business is more challenging than ever. Focusing solely on optimizing for maximum return on ad spend (ROAS) and the lowest cost-per-lead (CPL) may yield short-term gains, but overemphasizing these efficiency metrics can hinder long-term business growth.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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New SaaStr Annual Speakers Alert: CROs of Rippling, Checkr and DeepL; CBO of Stripe; Bessemer’s State of the Cloud: AI Edition

SaaStr

We’re getting there! 2024 SaaStr Annual is Sep 10-12 in SF Bay ! We’re adding 2 final batches of A+ speakers. This week, our new speakers include: Matt Plank, CRO @ Rippling Yasir Motiwala, Head of Sales, America @ DeepL: “Scaling from 1 to 50 Sales Execs” Jeanne DeWitt, CBO @ Stripe Lindsey Scrase, COO, frmr CRO @ Checkr Nick Mehta, CEO @ Gainsight on the Latest Metrics in Retention and Customer Success Sameer Dholakia, General Partner @ Bessemer Venture Partners: &#

Customers 116