SaaStr
JULY 17, 2025
What the revenue trajectories of Snowflake, Shopify, Okta, and Twilio tell us about the new normal in B2B and SaaS. Remember when 100%+ growth was table stakes for SaaS startups? When VCs would literally walk away from any SaaS company not doubling revenue year-over-year? That’s still there in the top AI start-ups. But outside of Palantir, not in any of the classic public SaaS companies.
Martech
JULY 17, 2025
For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic was simple: GTM costs are short-term, their benefits too uncertain and their ties to financial outcomes too tenuous to justify anything but immediate expensing. But that logic is falling apart.
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SaaStr
JULY 17, 2025
Dear SaaStr: How Do I Know If I Have Product-Market Fit for Real in the Early Days? We Sell to SMBs. You’ll know you’ve hit product-market fit (PMF) in B2B SaaS when a few key things start happening consistently: Your Customer Count is Growing Rapidly : For early-stage SaaS, doubling your customer base monthly—even from a small base—is a strong signal.
Hubspot
JULY 17, 2025
Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short courses from local businesses across different sectors. I did this by cold calling (oh, the humanity!), good ol’-fashioned mailouts, face-to-face visits, and email outreach.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
ClickFunnels
JULY 17, 2025
The post 7 Tips for Creating a Mobile-Responsive Funnel appeared first on ClickFunnels. Have you ever clicked an Instagram ad while scrolling on your phone and ended up making a purchase? If so, you’re not alone. Personal devices have become central to digital interactions as more people use their phones to browse, shop, and engage online. It’s no surprise, then, that this shift is reshaping how businesses approach sales funnel marketing online.
Martech
JULY 17, 2025
With more than 100 product updates released last month, June continues HubSpot’s momentum in AI innovation, CRM flexibility and cross-team efficiency. Whether you’re in marketing, sales, service or ops, this month’s highlights are designed to help your team move faster, gain better insights and simplify work. From a smarter Breeze Copilot to powerful data deduplication and seamless sandbox deployments, we’ve handpicked the 14 updates you’ll actually want to use.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
JULY 17, 2025
The B2B buying experience is no longer about email blasts, PDF pitch decks, and a one-size-fits-all follow-up from sales. Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix. But here’s the hard truth: most B2B companies are still personalizing like it’s 2012. To win today, personalization needs to go way beyond “Dear {{FirstName}}.
Hubspot
JULY 17, 2025
I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t considered AI’s role in business analytics. I spoke to business founders, marketers, and data analysts to learn more about how AI business analytics allows for faster data analysis and delivers business findings faster than you’d do alone.
Heinz Marketing
JULY 17, 2025
By: Tom Swanson, Senior Engagement Manager If you read our B2B Reads, then you know I have been digging into custom GPT-building for some of our internal operations. This post is a compilation of the lessons learned on properly structuring these things for customer marketing. The goal is to speed you up in getting to a workflow that integrates better AI tools.
The Advantexe Advisor
JULY 17, 2025
Over the next few weeks, publicly traded companies will begin releasing their Q2 earnings reports and hosting earnings calls with analysts and shareholders. And so, the cycle begins again… By “cycle,” I’m referring to the awkward, uncomfortable dance that plays out in businesses everywhere: a manager, without real business acumen , reads a few lines from the press release or earnings deck, pulls together a half-baked summary, and tries to sound like a visionary leader by “sharing insights” with
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Martech
JULY 17, 2025
Zero-click search is becoming the norm — AI delivers instant answers, and users rarely look beyond them. However, when the topic is health, overlooking original sources or subtle nuances can lead to serious misunderstandings. A real-world test of AI search in action The other day, while preparing a presentation on digital health trends, I looked for compelling statistics to support a key point I wanted to make.
Hubspot
JULY 17, 2025
I’ve adopted AI into many parts of my business, particularly in marketing and operations. Yet, I wasn’t making the most of what AI could bring to my business. I hadn’t considered AI’s role in business analytics. I spoke to business founders, marketers, and data analysts to learn more about how AI business analytics allows for faster data analysis and delivers business findings faster than you’d do alone.
SaaStr
JULY 17, 2025
Or: How I learned to stop worrying and love the vibe coding bill Day 7 of vibe coding , and let me be clear on one thing: Replit is the most addictive app I’ve ever used. At least since being a kid. Last night I was thinking about vibe coding in the middle of the night. I checked on my app on my phone at dinner. And while I opened up the WSJ first this morning, my brain would have preferred Replit.
G2
JULY 17, 2025
As large language models (LLMs) become embedded in enterprise applications, from virtual assistants and internal search to financial forecasting and ticket routing, their exposure to adversarial manipulation increases. One of the most widely documented and difficult-to-mitigate threats is prompt injection. Prompt injection attacks manipulate how an LLM interprets instructions by inserting malicious input into prompts, system messages, or contextual data.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
SBI
JULY 17, 2025
Despite new research and tools, pricing remains one of the most underutilized levers for sustainable revenue growth. Many organizations set prices and rarely revisit them, missing the opportunity to fine-tune their approach as markets, buyer behavior, and product value evolve. However, pricing is a strategic tool that directly impacts buyer perception, conversion rates, and recurring revenue.
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