Thu.Mar 28, 2024

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The Education of a Salesperson: A Journey from Cold Calls to Strategic Mastery

Iannarino

The Beginnings of a Sales Career: Learning Through Cold Calls I started selling when I was 15. I made cold calls for a non-profit. I was not given any training, just a script and a list of phone numbers. That said, I was the only person to win two deals. Before that job, I washed dishes, where I learned the discipline of working. Making calls was no different than washing dishes.

Cold Call 228
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Google testing new tools for a more personalized shopping experience

Search Engine Land

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences.

Price 127
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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.

CRM 121
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The Intersection of AI and Corporate Training: Personalized Learning Journeys

G2

While the way we learn has come a long way from dusty textbooks and stuffy classrooms, the corporate training journey still struggles to cater to the diverse needs of a modern workforce.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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YouTube announces enhanced audience retention analytics tools

Search Engine Land

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning viewers, and subscribed versus non-subscribed viewers.

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How a great relationship increased Advanced’s leads by 25%

SalesLoft

Who goes into a relationship with a vendor hoping to change them? Rob Cummerson , that’s who. As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. In fact, he sees the partnership between Advanced and Salesloft as something that has shaped his company’s approach to vendor management overall.

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Dear SaaStr: How Do I Best Prevent Churn?

SaaStr

Dear SaaStr: How Do I Best Prevent Churn? You don’t. Instead, you drive it down. Each quarter. You can’t eliminate churn. It’s a fact of business life in selling a product with recurring revenue and thus recurring sales. You can hide churn (e.g., by signing multiyear contracts). And you can drive it down. But you can’t eliminate it. My top suggestion is: Measure churn carefully, and consistently.

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Pinterest shares algorithm insights as it shifts focus to non-engagement signals

Search Engine Land

Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a more inspired Internet,” Pinterest published a new document titled ‘Field Guide to Non-Engagement Signals’ Why

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Seeing What We Want To See….

Partners in Excellence

It’s human nature to have biases. We tend to see things the way we want to see them. We find facts and evidence that support our experience or what we want to believe. Our propensity to do this causes us, perhaps unconsciously, to defend the status quo. But this doesn’t mean we are right. The doesn’t mean we are seeing things the way they are.

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Google testing tools to provide more personalized shopping experiences

Martech

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer new opportunities to showcase products and engage with high-value consumers more inclined to make purchases via a personalized shopping experience tailored to their specific preferences.

Price 79
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Evolution of Marketing Automation: Are Traditional Platforms on Their Way Out?

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Maybe not so much anymore. Not to date myself, but I’ve been using Marketo for close to 15 years. And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects

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AI-powered martech releases and news: March 28

Martech

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell. 43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support perso

GTM 58
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Web Server vs. Application Server: Differences and Examples

G2

Servers handle the requests your browser makes while you’re online. Two types of servers technically handle these requests: the web server and the application server.

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Artificial Intelligence for eCommerce: The Transformation of Retail

TaskDrive

Learn what Artificial Intelligence for eCommerce can do. From personalized shopping to streamlined operations, discover how AI is shaping the future of online retail. The post Artificial Intelligence for eCommerce: The Transformation of Retail appeared first on TaskDrive.

Retail 52
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Doubling Down: Luci Fonseca, Partner at Base10 Partners

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Lucy Deland, Co-founder & General Partner at Inspired Capital. Check that out here. This week we’re focusing on Luci Fonseca, Partner at Base10 Partners ! #1.

Growth 95
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Search Ads 360: 3 best practices for advanced PPC marketers

Search Engine Land

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery.

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Three Buyer Personas Your GTM Messaging Strategy Should Address

Force Management

Your opportunities, especially at the enterprise level, are rarely ever sold to a single decision-maker. Top-performing organizations have go-to-market teams that successfully navigate buying committees of multiple stakeholders, as well as the parties who influence them, to sell deals at a high value. The best revenue teams have the cross-functional credibility and willingness to have multi-faceted sales conversations that drive a collective “YES” from all stakeholders.

GTM 124
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Google still has not announced a launch date for SGE

Search Engine Land

Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have gone live today. But Google has not yet announced when SGE and AI overviews will rollout to all searchers in the U.S. and other regions.

Launch 92
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Data-driven content: The key to connecting with healthcare consumers

Martech

Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed web search from the kitchen table. Consumers who need medical solutions set off on a robust fact-finding and vetting process long before they make purchasing decisions.

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8 steps to maximize success during global site migrations

Search Engine Land

Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. This article provides a comprehensive guide to maximizing success with global site migrations while protecting organic search traffic. From the initial planning stages to post-launch monitoring, it covers key actions organizations should take to deeply integrate SEO best practices, preserve URL and content value and streamline the proce