SaaStr
FEBRUARY 26, 2025
So Salesforce has now grown into the active granddad of SaaS. Not moving, er growing, as fast as it once did. But it’s matured into a true force of nature: $40B ARR Growing 9% 33% Non-GAAP Operating Margins (19% GAAP) Generating $13B of free cash flow a year!! Perhaps most importantly, Salesforce has leaned deeply into AI … and while the usage is impressive, so far it hasn’t materially changed growth.
Hubspot
FEBRUARY 26, 2025
Have you ever wondered how businesses avoid buying too much or not enough inventory? I have, and my curiosity was enough to make me look into how businesses use inventory forecasting to predict demand without incurring the costs of unsold products. Typically, when Im thinking about something, you can find me Googling it in the middle of the night. As it turns out, theres a whole industry behind predicting inventory needs.
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SaaStr
FEBRUARY 26, 2025
The 5 Key Things You Need to Know About Modern Go-To-Market Adam Gross, former CEO of Vimeo and Heroku and and veteran of Salesforce and Dropbox joined SaaStr Annual for a deep dive on the evolution of SaaS go-to-market strategies. What he shared was pure gold for any SaaS founder trying to navigate the complex world of GTM motions. 1. Why PLG Matters More Than Ever First, let’s talk numbers.
Martech
FEBRUARY 26, 2025
Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
SaaStr
FEBRUARY 26, 2025
Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers? A few years ago, I would have said No. Theres no way a SaaS startup needs a CRO or COO or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR. But like many things my views have evolved "The Rise of CRO: The Challenges of Unchecked Growth" @davegerhardt + @jasonlk pic.twitter.com/VL3S6MAFOw — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) Jun
Martech
FEBRUARY 26, 2025
B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. They’re more cautious, less engaged and increasingly selective about where they spend their time and money. Before you can get B2B buyers to purchase from you, you must get them to care.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Hubspot
FEBRUARY 26, 2025
As someone who does not have an MBA or finance degree, Ive never conducted revenue forecasting. And, frankly, it sounds intimidating as someone who is also not mathematically inclined. But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation.
SaaStr
FEBRUARY 26, 2025
This is probably too conservative, and may sound awfully abstract to founders at earlier stages but if I was a founder at a hot start-up growing quickly today, I wouldnt raise at > a $300m valuation until I was 100% sure I was on the IPO track for real. Thats $500m ARR growing 50%. Thats what all the last 5 SaaS IPOs, all the SaaS IPOs since 2021 in fact, were doing at IPO: Rubrik, Klaviyo, ServiceTitan, OneStream and Sailpoint.
Martech
FEBRUARY 26, 2025
Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. The report, Engineering Data Mastery: Beyond Customer Obsession, from Virtusa, examines how companies leverage customer data for success. (You can download the report from Virtusa’s website — no registration required.
Salesforce
FEBRUARY 26, 2025
If you could automate all the things that kept you from doing the work that you loved most, you would, right? Us too. We get it, running a small and medium-sized business (SMB) or startup can be demanding. Keeping up is tough with customer expectations, managing sales, marketing, and day-to-day operations, it can feel like juggling balls of fire on a unicycle.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Sales Pop!
FEBRUARY 26, 2025
All Efforts Must be Consistent for Growth A clear long-term vision for what we ultimately want to achieve and the minor goals along the way, require consistency among all strategies, whether for a successful career or business. Relaxing Allows for Unique Ideas Some people ridicule creative thinkers believing traditional hard work will pay off. For some thats true, but not for everyone.
Martech
FEBRUARY 26, 2025
A good website, quality content and some solid search engine optimization (SEO) practices that was one the most reliable recipes for building an audience, regardless of the business youre in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.
Adaptive Business Services
FEBRUARY 26, 2025
Lets call it baptism by fire. Or. how about jumping in the deep end and not knowing how to swim. Whatever you call it, its been quite the adventure. While I have used CRM since the late 80s, all of this is totally new to me. In the past, I have lightly experimented with email marketing, first with Mailchimp and later with Mailerlite. These were limited attempts and neither yielded much, if any, success.
Martech
FEBRUARY 26, 2025
Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are: Optimizing site search with AI to improve relevance and reduce friction Personalizing results in real-time to increase conversion
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Membrain
FEBRUARY 26, 2025
Ive been doing some work with a brilliant CRO. Weve been reworking and implementing a revised selling/buying process. Their previous process was poorly defined, outdated, and people werent using it.
G2
FEBRUARY 26, 2025
Looking for HR software pricing? Compare pricing plans, features, and costs of top HR software solutions to find the right fit for your business needs.
G2
FEBRUARY 26, 2025
If theres one thing Ive learned from researching cybersecurity tools, its this: every vendor claims their tool is the best. And when it comes to endpoint detection and response (EDR) software , its no different. They all promise AI-driven threat detection, automated response, and seamless integration. But the reality doesnt always match the hype, does it?
G2
FEBRUARY 26, 2025
Working in tech is not for the faint of heart. Its a tough and relentless industry due to its rapid pace of change, competitiveness, constant demand to learn new skills, and pressure to deliver results quickly. Although these factors can make it a challenging and unpredictable environment for some to navigate, they are also what make this industry exciting and innovative.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
FEBRUARY 26, 2025
Discover why AI revolution in B2B is more accessible than expected. Learn how just 30% of AI technology can transform your business operations effectively.
G2
FEBRUARY 26, 2025
An ad network is a matchmaker in the digital advertising world. Learn about their benefits, their challenges, and how they are different from ad exchanges.
G2
FEBRUARY 26, 2025
Discover how out-of-home advertising can complement digital campaigns and overcome digital ad fatigue with insights from Charlie Riley of OneScreen.ai.
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