Wed.Feb 26, 2025

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5 Interesting Learnings from Salesforce at $40 Billion in ARR

SaaStr

So Salesforce has now grown into the active granddad of SaaS. Not moving, er growing, as fast as it once did. But it’s matured into a true force of nature: $40B ARR Growing 9% 33% Non-GAAP Operating Margins (19% GAAP) Generating $13B of free cash flow a year!! Perhaps most importantly, Salesforce has leaned deeply into AI … and while the usage is impressive, so far it hasn’t materially changed growth.

Growth 82
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The Sales Process And Contextual Flexibility

Membrain

Ive been doing some work with a brilliant CRO. Weve been reworking and implementing a revised selling/buying process. Their previous process was poorly defined, outdated, and people werent using it.

Process 62
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HR Software Pricing: What G2 Data Shows in 2025

G2

Looking for HR software pricing? Compare pricing plans, features, and costs of top HR software solutions to find the right fit for your business needs.

Price 52
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Consistency Grooms Success

Sales Pop!

All Efforts Must be Consistent for Growth A clear long-term vision for what we ultimately want to achieve and the minor goals along the way, require consistency among all strategies, whether for a successful career or business. Relaxing Allows for Unique Ideas Some people ridicule creative thinkers believing traditional hard work will pay off. For some thats true, but not for everyone.

Trust 260
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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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My Top 7 EDR Software Picks After Hours of Research

G2

If theres one thing Ive learned from researching cybersecurity tools, its this: every vendor claims their tool is the best. And when it comes to endpoint detection and response (EDR) software , its no different. They all promise AI-driven threat detection, automated response, and seamless integration. But the reality doesnt always match the hype, does it?

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Five common LinkedIn Ads mistakes and how to fix them

Martech

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But small mistakes can add up quickly, costing your organization thousands with little to show. This article breaks down five of the most common LinkedIn Ads mistakes from targeting missteps to overlooked settings and how to fix them. 1.

Education 119

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5 ways to get your B2B buyers to care in 2025

Martech

B2B marketing in 2025 is not for the faint of heart. Budgets are tight, resources are stretched thin and economic uncertainty looms large. But it’s not just marketers feeling the pressure your customers are, too. They’re more cautious, less engaged and increasingly selective about where they spend their time and money. Before you can get B2B buyers to purchase from you, you must get them to care.

B2B 116
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The AI Revolution Isn’t What You Expected — And That’s a Good Thing

G2

Discover why AI revolution in B2B is more accessible than expected. Learn how just 30% of AI technology can transform your business operations effectively.

B2B 52
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The future of ecommerce: Insights from 200+ retailers by Digital Marketing Depot

Martech

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Conducted by London Research in partnership with Crownpeak, this report reveals how leading brands are: Optimizing site search with AI to improve relevance and reduce friction Personalizing results in real-time to increase conversion

Retail 109
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What Are Ad Networks? Types, Benefits, and Challenges

G2

An ad network is a matchmaker in the digital advertising world. Learn about their benefits, their challenges, and how they are different from ad exchanges.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Why it’s harder to build an audience than ever before

Martech

A good website, quality content and some solid search engine optimization (SEO) practices that was one the most reliable recipes for building an audience, regardless of the business youre in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both site visitors and Google was the skill you needed to master.

GTM 89
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Out-of-Home Ads in the Digital Age with Charlie Riley [Video]

G2

Discover how out-of-home advertising can complement digital campaigns and overcome digital ad fatigue with insights from Charlie Riley of OneScreen.ai.

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Things That Haven’t Changed….

Partners in Excellence

We live in a world of constant disruption and change. It can be distracting as we struggle to understand and respond, or as we try to figure out how to leverage the disruption to better achieve our goals. We become focused on the change, the technologies, the new approaches/ideas, tools. We tend to be attracted to “bright shiny objects,” or the miracle cures, or the “secrets to my success.” And this is natural and, sometimes, helpful.

GTM 88
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Are You Really On The IPO Track? If Not, Maybe Don’t Unicorn

SaaStr

This is probably too conservative, and may sound awfully abstract to founders at earlier stages but if I was a founder at a hot start-up growing quickly today, I wouldnt raise at > a $300m valuation until I was 100% sure I was on the IPO track for real. Thats $500m ARR growing 50%. Thats what all the last 5 SaaS IPOs, all the SaaS IPOs since 2021 in fact, were doing at IPO: Rubrik, Klaviyo, ServiceTitan, OneStream and Sailpoint.

Niche 85
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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My Email Marketing Baptism

Adaptive Business Services

Lets call it baptism by fire. Or. how about jumping in the deep end and not knowing how to swim. Whatever you call it, its been quite the adventure. While I have used CRM since the late 80s, all of this is totally new to me. In the past, I have lightly experimented with email marketing, first with Mailchimp and later with Mailerlite. These were limited attempts and neither yielded much, if any, success.

CRM 62
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Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers?

SaaStr

Dear SaaStr: Should SaaS Startups Really Have CROs or COOs? Is That Too Many Management Layers? A few years ago, I would have said No. Theres no way a SaaS startup needs a CRO or COO or other C-level Officers Without a Clear, Single Functional Area to Own Until $40m-50m+ in ARR. But like many things my views have evolved "The Rise of CRO: The Challenges of Unchecked Growth" @davegerhardt + @jasonlk pic.twitter.com/VL3S6MAFOw — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) Jun

Growth 85
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Are CRMs alone sufficient in a data-driven world?

Martech

Customer data is underutilized and the traditional approach of using a customer relationship management (CRM) platform to collect data from sales transactions is no longer enough, according to a new report. The report, Engineering Data Mastery: Beyond Customer Obsession, from Virtusa, examines how companies leverage customer data for success. (You can download the report from Virtusa’s website — no registration required.

CRM 62
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What I Learned About Getting Revenue Forecasting Right, According to the Experts

Hubspot

As someone who does not have an MBA or finance degree, Ive never conducted revenue forecasting. And, frankly, it sounds intimidating as someone who is also not mathematically inclined. But, I know how critical a role revenue forecasting plays in a companys financial planning as it helps to understand the businesss potential growth, identify market opportunities, and determine resource allocation.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Journey from Freemium to PLG to SLG: Key Learnings from Dropbox, Salesforce and Vimeo

SaaStr

The 5 Key Things You Need to Know About Modern Go-To-Market Adam Gross, former CEO of Vimeo and Heroku and and veteran of Salesforce and Dropbox joined SaaStr Annual for a deep dive on the evolution of SaaS go-to-market strategies. What he shared was pure gold for any SaaS founder trying to navigate the complex world of GTM motions. 1. Why PLG Matters More Than Ever First, let’s talk numbers.

GTM 59
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How to Automate Your Small Business (AI Tips and Tools)

Salesforce

If you could automate all the things that kept you from doing the work that you loved most, you would, right? Us too. We get it, running a small and medium-sized business (SMB) or startup can be demanding. Keeping up is tough with customer expectations, managing sales, marketing, and day-to-day operations, it can feel like juggling balls of fire on a unicycle.

CRM 52
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Inventory Forecasting: I Asked the Expert, and Here’s What I Learned

Hubspot

Have you ever wondered how businesses avoid buying too much or not enough inventory? I have, and my curiosity was enough to make me look into how businesses use inventory forecasting to predict demand without incurring the costs of unsold products. Typically, when Im thinking about something, you can find me Googling it in the middle of the night. As it turns out, theres a whole industry behind predicting inventory needs.