Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Salesforce
AUGUST 6, 2024
Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist? Not yet, but the building blocks for enabling it are already here.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
Search Engine Land
AUGUST 6, 2024
Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. “Google will appeal (and they said they will in their comical
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
AUGUST 6, 2024
Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling.
Search Engine Land
AUGUST 6, 2024
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface. What you see. This new trending now page shows you when the phrase began trending, the search volume, trend breakdowns and a chart. It also has nice filtering options across the top, to filter by country, timeframe, trending status, and relevance.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 6, 2024
From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.” This one-of-a-kind live session featured search marketing superstars Amy Hebdon , Heather Lloyd-Martin , Dave Davies and a few special guests. The panel focused on generative AI tactics and tools, taking cues directly from audience questions.
Martech
AUGUST 6, 2024
Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.
Iannarino
AUGUST 6, 2024
Discover the power of storytelling in sales and how it can revolutionize your client interactions and drive change.
Search Engine Land
AUGUST 6, 2024
AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. At RollerAds , we’ve been working with push notifications since 2019, sending over 9 trillion notifications. There is a popular belief that SEO and push notifications are at odds. While we understand where this misconception comes from, this myth needs to be debunked.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Partners in Excellence
AUGUST 6, 2024
We have long been consumed with efficiency in our GTM efforts. We spend billions in providing tools and technologies to increase the efficiency. For years, we’ve focused on how we can pack more outbound emails, social, and calls into each hour. We can generate 1000s of “personalized” outreaches in each hour. And AI has shown us how we can scale these to even higher levels.
Search Engine Land
AUGUST 6, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Sales Hacker
AUGUST 6, 2024
Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode: The key differences between product-led growth (PLG) and product-led sales (PLS).
Search Engine Land
AUGUST 6, 2024
I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns. Privacy-focused regulations have made measurement more complicated and AI has stripped marketers of many ways to uplevel their performance within channels.
Advertisement
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
SaaStr
AUGUST 6, 2024
So a lot of AI is real … a bunch of it is OK … and a bunch is still a work in progress. So I wanted to know — how many of us really use ChatGPT for work? And how often? It turns out, 69% of you use ChatGPT either every day or several times a week. And just 8% of you never use ChatGPT at work. Wow. image from here The post 70% Of You Use ChatGPT for Work All The Time appeared first on SaaStr.
Search Engine Land
AUGUST 6, 2024
Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from other Google Merchant Center accounts, raising privacy concerns and disrupting normal reporting services. Timeline of events: July 30: Issue begins, and is reported by several advertisers July 31: Serving issue resolved August 1: Google pauses access to certain reports August 4: Most re
The Advantexe Advisor
AUGUST 6, 2024
A lot has changed since the pandemic including remote work and hybrid models, “AI” and the digital transformation of things, an evolved focus on mental and physical health, changes in social interactions, increased environmental awareness, continued focus on climate change, and continued political volatility and social unrest.
Search Engine Land
AUGUST 6, 2024
Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of that Products, Product Groups and Listing Groups pages were down across the web interface, API, and Google Ads Editor. The glitch, which Google claims affected only “a small fraction” of advertisers, exposed sensitive data across accounts and disrupted normal r
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2
AUGUST 6, 2024
A DMARC record tells the email-receiving servers what action to take on unauthenticated messages from your domain. Learn to create one for your domain.
Predictable Revenue
AUGUST 6, 2024
Collin interviews Zach Golden, from Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales. The post How to Conduct a Win/Loss Analysis with Zach Golden appeared first on Predictable Revenue.
Sell Or Die
AUGUST 6, 2024
Bruce Randall is a dynamic thought leader at the forefront of AI, technology, and business innovation, with over 25 years of experience as a fractional C-level executive and consultant. With a rich background in guiding businesses through the integration of AI, Bruce brings a unique perspective on its transformative potential and implications for the future of work.
Expert insights. Personalized for you.
134 
Let's personalize your content