Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
Salesforce
AUGUST 6, 2024
Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist? Not yet, but the building blocks for enabling it are already here.
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Search Engine Land
AUGUST 6, 2024
Yesterday the ruling passed that Google is a monopoly after the 10 week trial that occurred last year. Here are the key reactions from search advertisers: Google’s Appeal and the Future Legal Battle Julie Bacchini , president and founder, Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal. “Google will appeal (and they said they will in their comical
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Search Engine Land
AUGUST 6, 2024
AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. At RollerAds , we’ve been working with push notifications since 2019, sending over 9 trillion notifications. There is a popular belief that SEO and push notifications are at odds. While we understand where this misconception comes from, this myth needs to be debunked.
Martech
AUGUST 6, 2024
Yesterday’s ruling by a federal U.S. judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” US District Judge Amit Mehta wrote in his ruling.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 6, 2024
The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. How do these shifts in behavior impact a more complicated service like insurance? And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker.
Search Engine Land
AUGUST 6, 2024
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface. What you see. This new trending now page shows you when the phrase began trending, the search volume, trend breakdowns and a chart. It also has nice filtering options across the top, to filter by country, timeframe, trending status, and relevance.
Martech
AUGUST 6, 2024
Not long before I joined MarTech, I worked in the New York office of a well-known British publisher. There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. There was also this guy who was an ace at managing the email lists, determining which segments to hit with promotions and scheduling everything out.
Search Engine Land
AUGUST 6, 2024
From TDM Studios and SMX Advanced, it was Prompt and Circumstance live, a fun and interactive live game show modeled on NPR’s “Wait, Wait Don’t Tell Me” and “Car Talk.” This one-of-a-kind live session featured search marketing superstars Amy Hebdon , Heather Lloyd-Martin , Dave Davies and a few special guests. The panel focused on generative AI tactics and tools, taking cues directly from audience questions.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Iannarino
AUGUST 6, 2024
Discover the power of storytelling in sales and how it can revolutionize your client interactions and drive change.
Search Engine Land
AUGUST 6, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Partners in Excellence
AUGUST 6, 2024
We have long been consumed with efficiency in our GTM efforts. We spend billions in providing tools and technologies to increase the efficiency. For years, we’ve focused on how we can pack more outbound emails, social, and calls into each hour. We can generate 1000s of “personalized” outreaches in each hour. And AI has shown us how we can scale these to even higher levels.
Search Engine Land
AUGUST 6, 2024
Google largely resolved a significant reporting issue that affected its advertising platform, with some competitive metrics still pending restoration. Why we care. The glitch exposed some advertisers to data from other Google Merchant Center accounts, raising privacy concerns and disrupting normal reporting services. Timeline of events: July 30: Issue begins, and is reported by several advertisers July 31: Serving issue resolved August 1: Google pauses access to certain reports August 4: Most re
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
Sales Hacker
AUGUST 6, 2024
Andrew Johnston is currently the Head of Sales at Superhuman, where he leads the go-to-market strategy as part of the executive team. Previously, he built the Mid-Market and PLS motion at Scale AI and led the global sales team at SendGrid following its acquisition by Twilio and its IPO. Discussed in this Episode: The key differences between product-led growth (PLG) and product-led sales (PLS).
SaaStr
AUGUST 6, 2024
So a lot of AI is real … a bunch of it is OK … and a bunch is still a work in progress. So I wanted to know — how many of us really use ChatGPT for work? And how often? It turns out, 69% of you use ChatGPT either every day or several times a week. And just 8% of you never use ChatGPT at work. Wow. image from here The post 70% Of You Use ChatGPT for Work All The Time appeared first on SaaStr.
The Advantexe Advisor
AUGUST 6, 2024
A lot has changed since the pandemic including remote work and hybrid models, “AI” and the digital transformation of things, an evolved focus on mental and physical health, changes in social interactions, increased environmental awareness, continued focus on climate change, and continued political volatility and social unrest.
Search Engine Land
AUGUST 6, 2024
Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of that Products, Product Groups and Listing Groups pages were down across the web interface, API, and Google Ads Editor. The glitch, which Google claims affected only “a small fraction” of advertisers, exposed sensitive data across accounts and disrupted normal r
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
G2
AUGUST 6, 2024
A DMARC record tells the email-receiving servers what action to take on unauthenticated messages from your domain. Learn to create one for your domain.
Predictable Revenue
AUGUST 6, 2024
Collin interviews Zach Golden, from Anova Consulting Group, to uncover the value and intricacies of win-loss analysis in sales. The post How to Conduct a Win/Loss Analysis with Zach Golden appeared first on Predictable Revenue.
Sell Or Die
AUGUST 6, 2024
Bruce Randall is a dynamic thought leader at the forefront of AI, technology, and business innovation, with over 25 years of experience as a fractional C-level executive and consultant. With a rich background in guiding businesses through the integration of AI, Bruce brings a unique perspective on its transformative potential and implications for the future of work.
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