Engage Selling
MARCH 3, 2025
Hitting a wall with client callbacks? No worries. In this video I share three battle-tested techniques that’ll have your prospects eager to talk and move to the next step. Let’s … The post 3 Ways to Create Engagement first appeared on Colleen Francis - The Sales Leader.
Highspot
MARCH 3, 2025
When we think about Digital Rooms, we see a tool with transformative potential, yet many organizations still struggle to adopt it fully. Some love the technology but question what “good” looks like in practice, while others view it as too much effort or are hesitant to break away from their current methods. This hesitation underscores a common challenge: understanding not only the benefits for sellers but also what customers are truly looking for in the experience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
MARCH 3, 2025
For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.
Hubspot
MARCH 3, 2025
Understanding a prospect's circumstances, preferences, and pain points enables you to craft a more thoughtfully tailored value proposition and dial in on a more personal appeal. That makes sound research pretty mission-critical, going into a sales engagement. In many cases, your ability to cater to a prospect only goes as far as your initial research lets it.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
MARCH 3, 2025
I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.
Hubspot
MARCH 3, 2025
My interest in the world of finance started during my tween years. My entrepreneurial family would tune into the closing stock report every weekday. Terms like fiscal quarters, dividends, and year-over-year growth were tossed around the dinner table in response to the news. Years later, I became a business reporter. Now, my life is structured around fiscal quarters, reporting on company performance at each quarters end.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
MARCH 3, 2025
The human brain is wired for convenience, speed, efficiency and how to get the most done for the least effort. Individually and organizationally we are drawn to short cuts, hacks. We leverage technologies, including AI/LLMs to offload the mundane and make us more efficient. We discount/cutting our prices, because it’s easier than helping customer understand our value co-creation.
Salesforce
MARCH 3, 2025
You have a complex, high-end prospect, and you know it will take finesse to close the deal. How do you manage it while keeping track of all the moving parts? That’s what it’s like when sales reps manage approvals, pricing, and legal terms piecemeal, chasing down stakeholders for every deal. Deal Desk teams can help combat this challenge.
Martech
MARCH 3, 2025
Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands.
Salesforce
MARCH 3, 2025
If youre a startup founder, trying to predict sales might feel like a challenging task in an already overwhelming list. With limited data and unpredictable markets, it’s easy to feel stuck and unsure if your next move will drive growth or drain resources. Yet, without a clear forecast, you risk missing key opportunities or worse, making decisions that could hurt your startup.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
SaaStr
MARCH 3, 2025
The 5 Key Product Strategy Decisions That Helped Neo4j Scale Past $100M ARR 4 Nonobvious Learnings: The “Too Horizontal Too Early” Tax : Companies that expand horizontally before $100M ARR typically waste 30-40% of their R&D resources on features that provide marginal value. The All-Team Roadmap Rule : Neo4j discovered that involving every team member in roadmap prioritization and ensuring everyone gets at least one priority item per release cycle increased adoption of new featur
Salesforce
MARCH 3, 2025
What makes something super? Often defined as “beyond the ordinary”, being super means going above and beyond the status quo. It indicates a high level of achievement and excellence in a specific area. With this as inspiration, and feedback from Trailblazers like you, we set out to supercharge the next iteration of superbadges. Heres a sneak peak of what we have planned.
SaaStr
MARCH 3, 2025
The per-seat model is dead. AI has killed it. btw remind me how most folks pay for OpenAI and ChatGPT pic.twitter.com/fIo2NRoMGQ — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 16, 2025 So theres a lot of talk in B2B and AI about the per-seat model being dead. That per outcome pricing and other AI pricing models will kill it. Well maybe.
Expert insights. Personalized for you.
Let's personalize your content