Mon.Mar 03, 2025

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Unlocking Digital Rooms: Transforming Customer Engagement into a Strategic Advantage

Highspot

When we think about Digital Rooms, we see a tool with transformative potential, yet many organizations still struggle to adopt it fully. Some love the technology but question what “good” looks like in practice, while others view it as too much effort or are hesitant to break away from their current methods. This hesitation underscores a common challenge: understanding not only the benefits for sellers but also what customers are truly looking for in the experience.

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The three pillars of real thought leadership

Martech

I’m in a writing group with some of the world’s most brilliant minds. Several members are leadership consultants, so I get early access to some of their insights about being a “leader.” It’s funny because leadership is tough to define but easy to spot. We all know when we’ve experienced a bad or good leader. We are willing to throw our heads through a brick wall for a good leader and want a brick wall to crush a bad one.

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The Top Product Roadblocks and Headaches Scaling from $0 to the First $100M ARR with Neo4j CTO Philip Rathle

SaaStr

The 5 Key Product Strategy Decisions That Helped Neo4j Scale Past $100M ARR 4 Nonobvious Learnings: The “Too Horizontal Too Early” Tax : Companies that expand horizontally before $100M ARR typically waste 30-40% of their R&D resources on features that provide marginal value. The All-Team Roadmap Rule : Neo4j discovered that involving every team member in roadmap prioritization and ensuring everyone gets at least one priority item per release cycle increased adoption of new featur

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Why the MQL model is failing B2B marketing and what to use instead

Martech

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose. It’s not just an outdated metric; it represents a way of thinking that disconnects GTM teams from real business impact, misaligns incentives and fails to reflect how modern buyers behave.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Next Evolution of Superbadges on Trailhead

Salesforce

What makes something super? Often defined as “beyond the ordinary”, being super means going above and beyond the status quo. It indicates a high level of achievement and excellence in a specific area. With this as inspiration, and feedback from Trailblazers like you, we set out to supercharge the next iteration of superbadges. Heres a sneak peak of what we have planned.

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How identity resolution fixes five major marketing problems

Martech

Identity resolution tools help businesses (large businesses, in particular) accurately map identities, create complete customer views and personalize their marketing. Right now, several trends are driving interest in identity resolution tools, including the decline of third-party cookies and consumers’ expectation of personalized, highly relevant experiences when they engage with brands.

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How are marketers using AI to create hyper-personalized experiences?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately. Here are some practical ways AI assists in this process: Data analysis and insights: AI algorithms can process customer data from various sources, such as brows

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AI Sales Forecasting For Startups: How to Get it Right

Salesforce

If youre a startup founder, trying to predict sales might feel like a challenging task in an already overwhelming list. With limited data and unpredictable markets, it’s easy to feel stuck and unsure if your next move will drive growth or drain resources. Yet, without a clear forecast, you risk missing key opportunities or worse, making decisions that could hurt your startup.

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Understanding Business Quarters and Why They Matter

Hubspot

My interest in the world of finance started during my tween years. My entrepreneurial family would tune into the closing stock report every weekday. Terms like fiscal quarters, dividends, and year-over-year growth were tossed around the dinner table in response to the news. Years later, I became a business reporter. Now, my life is structured around fiscal quarters, reporting on company performance at each quarters end.

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What Is a Deal Desk?

Salesforce

You have a complex, high-end prospect, and you know it will take finesse to close the deal. How do you manage it while keeping track of all the moving parts? That’s what it’s like when sales reps manage approvals, pricing, and legal terms piecemeal, chasing down stakeholders for every deal. Deal Desk teams can help combat this challenge.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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6 Unconventional (but Effective) Prospect Research Methods, According to Experts

Hubspot

Understanding a prospect's circumstances, preferences, and pain points enables you to craft a more thoughtfully tailored value proposition and dial in on a more personal appeal. That makes sound research pretty mission-critical, going into a sales engagement. In many cases, your ability to cater to a prospect only goes as far as your initial research lets it.

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The Per-Seat Model Isn’t Dead. But Also, Surprisingly, It Was Never Dominant.

SaaStr

The per-seat model is dead. AI has killed it. btw remind me how most folks pay for OpenAI and ChatGPT pic.twitter.com/fIo2NRoMGQ — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 16, 2025 So theres a lot of talk in B2B and AI about the per-seat model being dead. That per outcome pricing and other AI pricing models will kill it. Well maybe.