Martech
DECEMBER 12, 2024
About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.
Understanding the Sales Force
DECEMBER 12, 2024
While in Church on Sunday, it hit me that while I’m still reading from the prayer book, the vast majority of the congregation knows the prayers and responses by rote. Why don’t I know the prayers and responses by rote? After being Jewish for the first 46 years of my life, I did not become Catholic until Easter of 2002. I have been learning the ropes for 22 years and the weekly repetition has not been enough for me to memorize the prayers as I could when I was younger.
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Martech
DECEMBER 12, 2024
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
SaaStr
DECEMBER 12, 2024
So theres a theme Ive been working on with all the SMB-focused founders I work with and have invested in: # 1. The Goal for SMB SaaS is 100%+ NRR. Easy in enterprise, hard in true SMB. # 2. However, SMBs have a certain level of inherent churn. Thats often 3% a month or so. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # 3.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Martech
DECEMBER 12, 2024
Its beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study by Optimizely. Furthermore, 47% say they will use it for this next year. Also, 43% are using AI to personalize their Christmas campaigns. An Adobe study finds 63% of U.S. marketers have integrated AI into their workflows.
Hubspot
DECEMBER 12, 2024
As a business owner I know theres one thing that can make or break my business: cash flow. If you start a brick and mortar store with employees you may be aware of how crucial it is to know when cash is going in and out but maybe less so if you run an online business or are a consultant. At the end of the day Im a writer not a numbers person so the more I can outsource the financial side of my business, the better off we all are.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
DECEMBER 12, 2024
Every morning while I’m having my first coffee, I take a quick look at LinkedIn. I limit myself to 3 swipes on my IPhone. There are two dominant classes of content (discounting the increasing ads). The first is “My story… ” These are either, “Here are the hardships I overcame… ” or “I’ve made millions of dollars each year… ” The other category are the “Cheat codes.” Cheat codes are presented by “experts,” c
The Advantexe Advisor
DECEMBER 12, 2024
I believe there has been a major shift in the culture that drives and supports everyday business decision-making. The big old pile of nasty issues that have presented to business professionals during the past 5 years have included the pandemic, all of the geopolitical issues, the economic issues, the global warming issues, and the evolution of defining what is work has created a business environment where developing new skills and learning capabilities through traditional trial and error, curios
Sales Gravy
DECEMBER 12, 2024
In this episode of The Sales Gravy Podcast, Jeb Blount, Jr. welcomes Kirk Richardson, author of Craft Beer Country, to dive into the world of craft beer, exploring trends, challenges, and the rise of IPAs. Discover how the craft beer industry has blended innovation and tradition to become a cultural phenomenon. Key Takeaways: Resilience in Craft Beer Market: Despite challenges in the beer industry, craft beer gained a 13% increase in market share in 2023, weathering the storm better than large-
Salesforce
DECEMBER 12, 2024
Whats the point of a performance bonus? On paper, its a great way to show appreciation and recognition to hard-working employees but when you implement the right performance bonus strategy, it can benefit the overall company in a number of impactful ways. In this article, well give you a full guide to performance bonuses of all shapes and sizes. Read on and learn how to reward your employees right.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Predictable Revenue
DECEMBER 12, 2024
Learn about the role of emotional intelligence in cold selling and how to use it to connect with your customers and team. The post The Role of Emotional Intelligence in Cold Selling appeared first on Predictable Revenue.
Sales Pop!
DECEMBER 12, 2024
In any workplace, ensuring the safety of employees and safeguarding property are essential priorities. With modern challenges such as high foot traffic, vehicle movement, and hazardous conditions, adopting smart safety solutions has become critical. From physical barriers to advanced technologies, these solutions not only reduce risks but also contribute to operational efficiency and peace of mind.
Salesforce
DECEMBER 12, 2024
Thinking of starting your own business? Congrats! You’re about to begin an exciting journey, just like many successful founders before you. Maybe you’ve always dreamed of turning your passion into something bigger, or you’re ready to stop working for someone else and build something of your own. Whatever your reason, starting a small and medium-sized business (SMB) can give you the freedom to live life on your own terms.
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