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In our business, one of the greatest sales challenges that most companies face is how to properly gain insight from the data. Some companies chase a bunch of data without any regard for the story that the data tells. Others struggle when they launch sales coaching without any data at all. One “must-have” sales data insight that all companies should understand is the “pull-through rate.
HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.
Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act quickly to avoid losing access to their historical data and maintain continuity in their analytics capabilities.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
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Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. These nine sales concepts, when done correctly, will greatly improve your sales and sales teams. #1: Don’t Outsource Recruiting Founders and sales leaders often ask Sam, “Which external recruiting firm do yo
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As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have more or less convincing versions of Louis Vuitton and Prada bags, Rolex and Cartier watches for sale at understandably low prices. After all, if you’re buying a supposedly luxury item from an unlicensed street vendor, you should assume it’s fake.
In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Was he lying? A recent study by Internet Marketing Ninjas showed that over 96% of websites in the Top 10 search results have more than 1,000 backlinks from unique domains. And only 0.3% have less than 100. Clearly, websites that rank well in Google Search tend to have more high-quality backlinks.
What happens when two sales veterans come together to dissect the intricacies of sales leadership? In this episode of "The Art and Science of Complex Sales," we sit down with James Rores of Floriss Group and Walter Crosby of Helix Sales Development to unravel the essence of true sales leadership.
One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account. To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics.
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Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Executive
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Amazon ’s Sponsored Brands have always been a central component in showcasing brands and capturing customer attention on the platform. Today, many exciting new features are available to revolutionize your advertising strategy. This article tackles the latest updates on this Amazon ad format and strategies to maximize its potential. With recent advancements in targeting, ad formats, analytics and optimization, there’s never been a better time to refine your approach and achieve outstanding result
This guide takes a deep dive into the must-have executive assistant skills to look for when hiring your next EA. The post Hiring an EA? 10 Key Executive Assistant Skills Your Next Hire Should Possess appeared first on TaskDrive.
Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching for nearby services, potentially increasing lead generation for advertisers. How it works.
The number of voices opining about AI is growing, and deafening. Pinpointing the ones that are worth listening to can be tough. As AI reshapes industries, including yours, you need to stay in the know by following a handful of individuals playing key roles in the revolution. The people influencing AI aren’t just those building the technology. This list includes individuals from academia and technology, writers chronicling the AI revolution, and those hoping to shape ethics and regulation.
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The number of voices opining about AI is growing, and deafening. Pinpointing the ones that are worth listening to can be tough. As AI reshapes industries, including yours, you need to stay in the know by following a handful of individuals playing key roles in the revolution. The people influencing AI aren’t just those building the technology. This list includes individuals from academia and technology, writers chronicling the AI revolution, and those hoping to shape ethics and regulation.
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