Martech

MAY 19, 2025

Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. 1.

Manufacturing 115

Manufacturing Legal Education Territory 115

Salesforce

MAY 19, 2025

Chances are, your first internal AI agent was something of a jack-of-all-trades. You could ask it questions about your companys PTO policy, get help provisioning a new laptop, or even task it with putting together a competitive analysis ahead of an important sales call. It did an admirable job at most of these tasks, most of the time. But like any worker stretched too thin, it could sometimes drop the ball.

CRM 105

CRM Launch Presentation Process 105

Martech

MAY 19, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.

B2B 105

B2B Customers Education Campaign 105

SaaStr

MAY 19, 2025

We’ll do deep dives on all the SaaStr + AI Summit 2025 speakers soon! We wanted to kick it off with some of the key insights with Box CEO Aaron Levie and IBM VP AI Raj Datta: The Numbers Don’t Lie – ChatGPT Hit 500M Users in Just ~2 Years Let’s start with the cold, hard metrics that SaaS leaders seem to underestimate: AI adoption is happening at an unprecedented velocity.

Technology 85

Technology Technology Pitch Conversion 85

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Martech

MAY 19, 2025

As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans Riemersma as part of their Martech Day event. Its remarkable growth doesnt even include all the custom GPTs and home-grown apps marketers are building with AI tools. The growth has slowed over the years, but thats a sign of a mature market and the inevitable consolidation and M&A that comes with growing up.

Cross-sell 83

Cross-sell Finance Contract CRM 83

Sales Gravy

MAY 19, 2025

On Sunday, Scottie Scheffler won the PGA Championship at Quail Hollow. Looking at the final scoreboard, his five-stroke victory seemed like total domination. But I was there on the ground, and what I saw wasn't domination. It was something far more valuable for you as a sales professional and has everything to do with success. What I witnessed was a master class in mental resilience.

Sales 76

Sales Gaming Prospecting Closing 76

Salesforce

MAY 19, 2025

Imagine youre a small and medium-sized business (SMB) owner with a brilliant idea for a new product, but youre not quite sure if itll resonate with your customers. Enter the minimum viable product (MVP) your most valuable player in the world of entrepreneurship. An MVP is like the preview version of your best product shared with the world for their feedback.

Minimum Viable Product 59

Minimum Viable Product Product Launch Start-ups 59

SaaStr

MAY 19, 2025

Dear SaaStr: We’re Thinking of Bringing in an Outside CEO to Help Us Scale. How Much Should We Pay Them? First, before you go down this path — are you sure? 90% of SaaS companies that IPO … IPO with the founder as CEO. That data here: SaaS CEOs That Go The Distance, To IPO … Tend To Be Founder-CEOs (Updated) Are you sure the better answer isn’t to go find a great VP or two to help you scale?

Drivers/motivators 68

Drivers/motivators Negotiate Growth Product 68

Heinz Marketing

MAY 19, 2025

Go-to-market orchestration helps teams align strategy and execution by connecting planning, content, channels, and tools. It improves collaboration, reduces delays, and ensures marketing efforts are coordinated and measurable. In this blog, weve compiled the most frequently asked questions B2B marketers ask when trying to streamline their go-to-market orchestration process (from planning to execution).

Go To Market 57

Go To Market GTM Objectives and Key Results Campaign 57

Martech

MAY 19, 2025

Misinformation is everywhere! Marketers must know the what and why of it to respond when bogus claims are made about their brands. There is so much misinformation that the Associated Press publishes a weekly rundown of “what didn’t happen this week.” Many universities publish guides and offer classes on how to spot “fake news.” A recent example: President Trump’s claim that a photo of Abrego Garcia’s hand shows the gang name MS13 tattooed on his fingers,

Education 114

Education Trust Start-ups Price 114

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact